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More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)

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You might be asking this question: Which ones should I use on Facebook and LinkedIn? Based on the data in our benchmark report, advertisers were using owned assets to reduce costs and drive website traffic. We looked at the click-through rate (CTR), conversion rate, cost per lead (CPL), and cost per opportunity (CPO) for each.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.

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The Chief Product Officer's Guide to RebelMouse

RebelMouse

Most websites fail to grow because they're unable to keep up with the pace of ideas that naturally occur and end up with a massive backlog for simple changes. We are release partners with Google, Facebook, Snap, and Twitter. We're able to immediately see and react to shifts in the algorithms at Facebook, Google, and other tech giants.

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The Chief Product Officer's Guide to RebelMouse

RebelMouse

Most websites fail to grow because they're unable to keep up with the pace of ideas that naturally occur and end up with a massive backlog for simple changes. We are release partners with Google, Facebook, Snap, and Twitter. We're able to immediately see and react to shifts in the algorithms at Facebook, Google, and other tech giants.

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5 Ways to Optimize B2B Social Media…And Get Results!

LEADership

The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. Create value for your LinkedIn connections by (a) Creating a meaningful and relevant About page—don’t copy and paste from your website! (b)

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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

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Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. For example, you could measure the percentage of leads from Facebook that convert into closed-won business or the percentage of marketing qualified leads (MQLs) from LinkedIn that turn into sales qualified leads (SQLs).

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How to validate your B2B startup idea

Lenny's Newsletter

Art by Natalie Harney. Forty percent (nearly half!) of the companies I spoke with went through at least one failed idea before discovering something that worked. total crap? More than half of people just started cursing and being really upset. When you hear that strong emotion, then you know you have something.