Transform Your Value Proposition in the Subscription Economy


Freemium subscriptions are free but often provide limited capabilities in exchange for personal details and usage information. Solution Management CPO Subscription EconomyThe subscription economy is here — there is no denying it.

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I’m Thinking Of… Account-Based Experience and Beyond With Jon Miller


In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies.

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3 Best Valentine's Day Marketing Campaigns of 2020

Martech Advisor

In exchange, Pip & Nut will gift a jar of peanut butter to Hackney FoodBank for every Love Lab edition made. Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor. Brands have started to look beyond love and romance for their Valentine's Day marketing.

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How to Create Content Intelligence That Drives Engagement & ROI


An audience that wouldn’t think twice about handing over their email address in exchange for our latest whitepaper. B2B marketers have a major content ROI problem. Almost everything we create is diametrically opposed with the way buyers actually behave.

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Why Reducing Friction On Your Website Is The Key To Accelerating Revenue Growth


Some of the most common examples of friction on today’s websites that slow down the customer journey include: Hard-gated content that forces web visitors to fill out extensive forms in exchange for access to content.

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The Editor in Chief’s Guide to RebelMouse


We also enable data-oriented traffic exchanges and outreach for brand sponsorships. Read More: The CFO's Guide to RebelMouse The CPO's Guide to RebelMouse The CTO's Guide to RebelMouse. Everything we've built at RebelMouse has been designed to help Editors in Chief drive sustainable growth. We believe that the only way the publishing industry can survive and thrive is through the powerful work of reporters, writers, editors, and creators.

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The Ultimate Guide to TV Ads


featured Mean Joe Greene, a defensive lineman for the Pittsburgh Steelers, taking a Coke from a boy and tossing him his jersey in exchange. In 2014, Netflix’s CPO announced that we were entering an era of “no more commercials.” Just do it. Think different. Breakfast of champions. Where’s the beef? Got milk? Taste the rainbow. The six phrases above feature no more than three words. But I’d bet you could tell me which brand each phrase belongs to.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

A sought after search marketing, social media & PR industry speaker, Lee has keynoted Online Marketing Summit, Social Media Junction and Search Exchange on the intersection of Search, Social Media and Content Marketing. Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s. Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month.