Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Martech Advisor

FEBRUARY 14, 2020

In exchange, Pip & Nut will gift a jar of peanut butter to Hackney FoodBank for every Love Lab edition made. Takeaway : Giving customers freebies in exchange for something to look forward to can work like a charm, if you find something that users can relate to and that would bring them joy.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

RebelMouse

APRIL 18, 2019

We also enable data-oriented traffic exchanges and outreach for brand sponsorships. Read More: The CFO's Guide to RebelMouse The CPO's Guide to RebelMouse The CTO's Guide to RebelMouse. When we built The Dodo , we realized how there are hundreds of on-topic social pages with big audiences ready to share content they love.

CPO 40

CPO Curation Outreach SEO 40

RebelMouse

APRIL 18, 2019

We also enable data-oriented traffic exchanges and outreach for brand sponsorships. Read More: The CFO's Guide to RebelMouse The CPO's Guide to RebelMouse The CTO's Guide to RebelMouse. When we built The Dodo , we realized how there are hundreds of on-topic social pages with big audiences ready to share content they love.

CPO 40

CPO Curation Outreach SEO 40

PathFactory

FEBRUARY 19, 2020

Some of the most common examples of friction on today’s websites that slow down the customer journey include: Hard-gated content that forces web visitors to fill out extensive forms in exchange for access to content. Content libraries that are disorganized and bury valuable pieces. Content that isn’t on the website at all.

Marketing Websites 69

Marketing Websites CPO Amazon Top of Funnel 69

PathFactory

JUNE 24, 2021

An audience that wouldn’t think twice about handing over their email address in exchange for our latest whitepaper. Christine Polewarczyk , VP Research Director at Forrester, recently joined PathFactory co-founder and CPO Nick Edouard as a guest speaker on a webinar all about content intelligence. We need more data. A lot more.

ROI 52

ROI Top of Funnel Forrester CPO 52

Mereo

MAY 26, 2021

Freemium subscriptions are free but often provide limited capabilities in exchange for personal details and usage information. If this is done wrong from the start, buyers will suffer numerous price adjustments and confusing changes. There are a number of approaches, but here we will examine four.

Marketing Management 94

Marketing Management Budget Programs Bundling Paid Search Agency 94