How To Measure Paid Media ROI (ROAS)


Paid Media - whether it’s search, social, display, etc. - Cost Per Opportunity (CPO). Even though it generated fewer clicks and fewer leads, it generated twice as many sales opportunities, and therefore, had half as high of a cost per opportunity ($200 CPO compared to $400 CPO).


2017 AdWords Industry Benchmark Report: An Agency’s Perspective


We’ve found that AdWords is great for driving high quality leads while social and display are great for brand awareness and generating demand. The average CPO we see for our clients is $1,200.

CPL 50

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The 2011 #Nifty50 Top Twitter Men Reprise


Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s. Award recipients who wish to display the #Nifty50 badge on their own site may do so by clicking here.