Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty
Martech Advisor
JANUARY 28, 2020
The use of first-party data is also recommended – in place of third-party data acquired from unreliable vendors – as it can help to deliver a more personalised experience to customers. Differentiate your offering : Driving privacy awareness through your products or services can become a powerful differentiator.
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