Martech Advisor

JANUARY 28, 2020

January 28 is celebrated as Data Privacy Day to raise awareness about the importance of data privacy and security. Here are five practices to help you safeguard customer data and build customer trust and loyalty. Organizations have the responsibility of protecting customer data that they’ve collected.

Privacy 99

Privacy Loyalty Work Management CPO 99

Marketing Insider Group

AUGUST 5, 2020

Research from Red C Marketing shows that 4 out of 5 customers are likely to gravitate towards a brand that they are familiar with compared to a new one. Obviously, personalization is on the forefront of most marketing strategies due to the high demand for customized experiences from consumers. Helps Meet Customers’ Expectations.

Enterprise Management 349

Enterprise Management Automation Work Management Marketing Management 349

Martech Advisor

FEBRUARY 14, 2020

Valentine’s Day, February 14, is a day to celebrate love, and brands get creative to engage customers and appeal to their emotions. Customers can create their personalized version of peanut or almond butter jars. They can also create custom love notes by an on-site calligrapher and take home a Love Lab goody bag.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

Webbiquity

JUNE 6, 2011

Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. His newest book is The Third Screen (Marketing to Your Customers in a World Gone Mobile). Danny Brown – @DannyBrown.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100