Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? So, what’s working in social advertising for B2B marketers? To find out what’s working, we looked at what’s working for our own customers.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Martech Advisor

JANUARY 28, 2020

Here are five practices to help you safeguard customer data and build customer trust and loyalty. By choosing to work with partners committed to privacy regulations we can drive a more customer-focused, transparent and trustworthy advertising ecosystem.” 45% are unsure about how companies use their data.

Privacy 99

Privacy Loyalty Work Management CPO 99

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? So, what’s working in social advertising for B2B marketers? To find out what’s working, we looked at what’s working for our own customers.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

LeanData

JANUARY 27, 2023

Atrium’s Jason Heidma served as the moderator, directing questions toward LeanData CEO Evan Liang, Salesloft CPO Ellie Fields and Candor IQ CEO Haris Ikram. Customer-Driven Innovation Customers and prospects provide a wealth of product ideas, but feeding those ideas into your product roadmap requires a strategic approach.

Allocation 52

Allocation CPO Marketing Management Terms and Conditions 52

Engagio

MAY 23, 2023

Call us biased, but thanks to all the consistent feedback from our customer and partner ecosystem, we know there are infinite reasons to love Demandbase. We turned to ChatGPT and asked point blank: “why do our customers love Demandbase?” What our customers had to say about it “I wouldn’t want to do ABM without Demandbase.

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

ClickZ

OCTOBER 9, 2019

On Tuesday, digital asset management company Bynder announced the launches of two powerful new features for their leading SaaS content management platform. Bynder recently hired a new CPO and they are focusing on rolling out a host of new features in addition to Digital Brand Templates and Brand Guidelines. Digital Brand Templates.

Guidelines 78

Guidelines Template Digital Asset Management Brand Identity 78

Seismic

OCTOBER 24, 2023

So far, the keynote stage featured presentations from Seismic’s own CEO and co-founder Doug Winter, Chief Marketing Officer Paige O’Neill, and Chief Product Officer Krish Mantripragada. This is something our customers know all too well. The Marriott Marquis is buzzing with excitement and inspiration — and we’re just getting started.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Seismic

OCTOBER 25, 2022

Now more than ever — with market conditions uncertain, and change always around the corner — it’s critical for businesses to invest in a powerful enablement strategy. When seller experience improves, your reps will use content and training more often, which leads to more data about what does and doesn’t work in the field.

Planning 52

Planning CPO Content Training 52

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting people ahead of the CONTENT MARKETING project. The project sponsor: your strategic lead. Let’s look at each in turn. Who’s holding the money?

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting people ahead of the CONTENT MARKETING project. The project sponsor: your strategic lead. Let’s look at each in turn. Who’s holding the money?

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Choozle

MARCH 27, 2019

The GoogleVentures Design Sprint is a framework that takes a team through a journey to solve a problem—through prototype to customer feedback—in just five days. It was up to each team captain to walk the groups through each exercise and lead through decisions. Designing our first Hack Day: A five-day Design Sprint in two days.

CPO 49

CPO Validation Bandwidth Design 49

Allocadia

JUNE 13, 2019

Over 60% of marketers now use opportunities, pipeline, revenue, deals, and ROI to measure marketing performance. While this methodology is embraced by more marketers, 53.1% While this methodology is embraced by more marketers, 53.1% What can marketers do to change this perception? How does your marketing team plan?

Budget Programs 40

Budget Programs Marketing Budget Creation Marketing Budget Planning 40

Mereo

NOVEMBER 29, 2018

The best sales kickoffs are oriented around one simple and powerful objective: enabling salespeople to engage more effectively with the customer. Too often, sales kickoffs get hijacked by marketing or product teams. While the CEO, the CPO and the CMO all can and often do contribute to the sales kickoff meeting, this is a sales meeting.

CPO 34

CPO Best Practices Lock-In CMO 34

Allocadia

OCTOBER 4, 2018

Over 60% of marketers now use opportunities, pipeline, revenue, deals, and ROI to measure marketing performance. While this methodology is embraced by more marketers, 53.1% While this methodology is embraced by more marketers, 53.1% What can marketers do to change this perception? How does your marketing team plan?

Budget Programs 40

Budget Programs Marketing Budget Creation Marketing Budget Planning 40

Adobe Experience Cloud Blog

JANUARY 8, 2013

by Dayna Rothman Too many marketers think of event ROI measurement as a pass/fail exercise, i.e., was the event good or not, or did it achieve more than X? When it comes to measuring event marketing ROI , every company is unique in their level of sophistication and what they want to track. Is this the most fitting speaker?

ROI 48

ROI CPO Allocation Event Marketing 48

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? Are they too focused on leads alone and not pipeline?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Mereo

DECEMBER 21, 2023

JAY MITCHELL REMEMBERS INDECISIVE BUYERS AND HOPES FOR A 2024 RAMP-UP As trusted advisors to dozens of companies, we at Mereo get to see market and economic trends from not only individual companies but on a macro-level. One of the major AI challenges faced by sales and marketing teams was the issue of the quality.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Mereo

MAY 18, 2023

I recently shared the key elements that make for an effective pricing strategy and who should be leading this. Emotions can rear their heads and lead decisions astray. Growth: Defined in terms of revenue, market share, market penetration, units sold, and customers retained or acquired.

Pricing 36

Pricing Price Effectiveness Cross-Selling 36

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. As a product creator and innovator, I wanted to plant my flag in the next wave of leading B2B MarTech solutions and create something special with Terminus. Cut to now, and account-based marketing isn’t so new anymore.

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Mereo

MAY 4, 2023

The leading B2B organizations do not leave pricing up to chance. Strategies Annual Plans Policy Compliance PRODUCT MARKETING’S ROLE: Product Marketing interaction with external players (e.g. customers, analysts, competitive sensing) provides key insights into broad market and specific competitor trends.

Pricing 50

Pricing Price Work Management Marketing Management 50

Mereo

MAY 11, 2023

Nextworld was going to market with a powerful no-code enterprise resource planning (ERP) platform. 3) Pricing Should Reduce Churn Sellers must make it easy for buyers to remain a customer. The strategy varies between solution, market and customer, but is important to consider from the onset.

Pricing 41

Pricing Price Enterprise Management Marketing Management 41

Mereo

MAY 25, 2023

Salespeople will quickly determine the best way to maximize their interests just like a customer or prospect will strive to minimize their cost. Remember, having to update your pricing strategy for current customers often results in churn. Now it is time to take the final steps toward your ultimate pricing power.

Pricing 36

Pricing Price Bundling Marketing Management 36

SendX

NOVEMBER 8, 2019

That’s because marketing databases naturally degrade by 22.5% That’s because B2C cold callers know that potential customers are most likely to be home in the evening. It’s no different with email marketing. Keep your email list fresh Maintaining a quality email list is like painting the Golden Gate Bridge – it’s never finished.

Open Rate 260

Open Rate Practices Best Practices CAN-SPAM 260

Seismic

OCTOBER 26, 2022

Attendees also had the chance to participate in a number of breakout sessions featuring Seismic staff and customers. He spoke about the many changes he’s experienced over the past three years – everything from learning to cut his own hair to meeting with customers and colleagues from his home office. Wherever you are, we can help.

CPO 52

CPO Marketing AI Enterprise Management Peer-to-peer 52

Lenny's Newsletter

AUGUST 15, 2023

Outbound sales is consistently the best signal for validating your idea (versus friends using your product, incubator batch-mates, or investor leads). Go this route with the goal of speaking with around 30 potential customers, looking for pain and pull (see above what that means). Art by Natalie Harney. Forty percent (nearly half!)

Validation 52

Validation Startups CPO B2B 52

Lenny's Newsletter

AUGUST 8, 2023

If you’re not a subscriber, here’s what you missed this month: How today’s top consumer brands measure marketing’s impact How Shopify builds product What is good free-to-paid conversion Subscribe to get access to these posts, and every post. About 20% were solo founders. Art by Natalie Harney.

Startups 52

Startups Work Management CPO Enterprise Management 52

Metadata

JANUARY 8, 2024

As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue. Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Mereo

SEPTEMBER 15, 2022

Another form of PLG describes it as an end user–focused growth model that relies on the product as a primary driver of customer acquisition, conversion and expansion. Therefore, they must also commit to relentlessly analyze and act on usage data to increase their go-to-market efficiency. WHAT PLG IS. WHAT PLG IS NOT.

Work Management 36

Work Management Marketing Management Product Lead Ranking 36

Hubspot

JANUARY 11, 2013

But for us mere mortals of the marketing world, we have a lot more on our plate. We need to update our social media accounts, publish blog posts, and create lead generating content. Let's look at how the two came out -- one professionally designed by the designers at Apple, and one by an inbound marketer in PowerPoint.

Template 28

Template Brand Identity Branding CPO 28

Seismic

MARCH 11, 2021

Seismic Digital Shift is the industry’s largest gathering of sales, marketing, and enablement professionals. For several years, Seismic has hosted the event to give customers an opportunity to share their journey, successes, and best practices. The theme of this year’s event is Enablement. Storytelling. Speakers include: John W.

CPO 52

CPO Co-Registration Thought Leadership Storytelling 52

PathFactory

FEBRUARY 19, 2020

At the heart of every B2B purchase decision, buyers and customers need to consume content to inform their decision-making. Some of the most common examples of friction on today’s websites that slow down the customer journey include: Hard-gated content that forces web visitors to fill out extensive forms in exchange for access to content.

Marketing Websites 69

Marketing Websites CPO Amazon Top of Funnel 69

Martech Advisor

NOVEMBER 7, 2019

Sugar not only is repositioning themselves as a CX platform, but adding a time coefficient layer to that platform to allow their customers to “rewind history, play history forward, and analyze that to find anomalies and patterns using machine learning techniques”, according to Sugar CTO/CPO Rich Green.

CRM 46

CRM CPO Intent Acquisitions 46

Valasys

APRIL 5, 2019

The purchase allows Integrate to leverage the London-based lead capture company and provides them with an event-based lead generation engine and a London presence. The acquisition will position Integrate users with the ability to automate the handover process of leads that are captured at events to the sales teams in real-time.

CPO 49

CPO Enterprise Management B2B Top of Funnel 49

Tomorrow People

FEBRUARY 27, 2018

Our way with words can’t be compared with the likes of Shakespeare, but it can deliver qualified sales and marketing leads that bring greater revenue to your business. The King of the short sentence has lessons for any marketing writer.) Fuel for your content marketing campaigns. Ah, writing. What is content?

Paid Search Agency 176

Paid Search Agency Advertising Agencies Work Management Ad Agencies 176

Buffer

NOVEMBER 30, 2020

Buffer is now a leading social media management platform and a team of nearly 90 people working remotely worldwide, with our own approach and culture. 2010: After getting paying customers, I shifted the focus to marketing. I had the first paying customer within four days of launch.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77

LEADership

NOVEMBER 12, 2013

That’s a question that keeps almost every B2B marketer up at night. Rising costs of lead generation, increasing competition and a rapidly growing population of buyers that function almost like intense research organizations—these are the factors we are up against in the B2B world. From B2B marketers. Garner increased ROI.

Cost per Lead 40

Cost per Lead Cost Lead Scoring Lead Ranking 40