How the best content marketing agencies onboard customers to nail success
FEBRUARY 2, 2018
Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Maybe customer service to give us a voice from the coalface, and account management to give us the customer landscape. Personas: Here, we like to think about who your customers are, their business pains and ambitions for the future.