article thumbnail

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics. . $100k, I can likely afford to spend more per lead. Key differences. Cost per lead.

article thumbnail

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics. . $100k, I can likely afford to spend more per lead. Key differences. Cost per lead.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Editor in Chief’s Guide to RebelMouse

RebelMouse

Beautiful Creation and Curation Tools. We also make curation of social content simple. Learn More: Beautiful Curation Tools. The page speeds we provide our clients return positive, revenue-producing results that foster growth. We give you the tools you need to win the search phrases that matter most.

CPO 40
article thumbnail

The Editor in Chief’s Guide to RebelMouse

RebelMouse

Beautiful Creation and Curation Tools. We also make curation of social content simple. Learn More: Beautiful Curation Tools. The page speeds we provide our clients return positive, revenue-producing results that foster growth. We give you the tools you need to win the search phrases that matter most.

CPO 40
article thumbnail

Why Reducing Friction On Your Website Is The Key To Accelerating Revenue Growth

PathFactory

We want to connect visitors with relevant content quickly and easily give them a positive website experience where they get what they need to advance through their path to purchase.”. They’ve effectively created a “Nick” channel where he is served a curated set of recommendations. B2B websites need to take a page from B2C’s playbook.

article thumbnail

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Competitive by Nature, Positive Minded, Marketing Student & part time social media manager. He is also the curator of the top two B2B marketing lists on Twitter, and his lists are number one on both Listorious and Mashable. Aaron Lee – @AskAaronLee. Billy Mitchell – @Billymitchell1. Philip is a very passionate writer.

Twitter 100