Aberdeen

DECEMBER 21, 2022

CRM) to enable firms with relevant capabilities in the contact center, CX and back-office space. Another important topic discussed at the event by numerous speakers, including Bodner, Jaime Meritt, CPO and Rob Scudiere, CTO was the Verint Engagement Data Hub. Dan Bodner, CEO of Verint echoed similar observations during his session.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. And third, especially in transitional organizations, marketers still need to tie together inbound demand with ABM strategy as part of their revenue story. How are these higher-funnel activities actually driving business?

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Martech Advisor

NOVEMBER 7, 2019

It’s Time for CRM to Add Time into the Mix. And “time” has been the missing piece of every CRM system Sugar’s CEO Craig Charlton says he’s ever used. Because everyone using CRM and making CRM applications has been talking about the 360-customer view forever. AI was everywhere.

CRM 46

CRM CPO Intent Acquisitions 46

Seismic

OCTOBER 26, 2022

There’s also a war for talent which means that organizations need to effectively onboard more reps, faster. Doug added that “enablement is what drives the change and transformation that your organization is asking you to make.” Those were his opening words when Seismic CPO Krish Mantripragada took the stage.

CPO 52

CPO Marketing AI Enterprise Management Peer-to-peer 52

Lenny's Newsletter

AUGUST 8, 2023

He realized that essentially all of the knowledge about what was working and not working was hidden inside people’s heads: ‘The CRM was showing me stuff, but it wasn’t anything meaningful. Art by Natalie Harney. He ran into a problem—when sales didn’t work well—and it was very hard to understand why.

Startups 52

Startups Work Management CPO Enterprise Management 52

Metadata

JANUARY 8, 2024

He urges marketers to measure the following GTM metrics: Pipeline velocity: Pipeline velocity measures how quickly a meeting becomes an opportunity in your customer relationship management (CRM) tool. It typically comes in the form of clicks, organic traffic, engagements, and email opens, which don’t show any validity.”

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

ClickZ

OCTOBER 27, 2020

The organizations represented—Demandbase, MailChimp, McKinsey, Salesforce, Deloitte Digital, and Purple—are pioneers in marketing automation. Jon Miller is the CPO at Demandbase. Per Solis, Salesforce’s State of Marketing Report which came out earlier this year, found that 81% elite marketers shared a CRM system with service and sales.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133