Metadata

DECEMBER 5, 2023

And…what if I told you we have native customer data to prove it. Here’s the ROI on $80M of spend by Metadata customers running experiments Here’s a bold claim we’re proud to stand by: our customers reap the benefits of paid ad experimentation no matter how many experiments they run. It’s not luck—it’s science. 101-500 4.3X

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Aberdeen

DECEMBER 21, 2022

The following is an an event recap from Aberdeen’s VP & Principal Analyst, Contact Center & Customer Experience Management, Omer Minkara. The event provided an opportunity for many insightful conversations with company executives and customers. Follow him: @omerminkara, LinkedIn .

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Martech Advisor

NOVEMBER 7, 2019

It’s Time for CRM to Add Time into the Mix. And “time” has been the missing piece of every CRM system Sugar’s CEO Craig Charlton says he’s ever used. Because everyone using CRM and making CRM applications has been talking about the 360-customer view forever. AI was everywhere.

CRM 46

CRM CPO Intent Acquisitions 46

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. First, we listened; to the valuable feedback from our incredible customers, to the insights from our trusted partners, to the quiet murmurs of what’s to come, and to our own creative intuition. . Let me explain. .

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Seismic

OCTOBER 26, 2022

Attendees also had the chance to participate in a number of breakout sessions featuring Seismic staff and customers. He spoke about the many changes he’s experienced over the past three years – everything from learning to cut his own hair to meeting with customers and colleagues from his home office. Wherever you are, we can help.

CPO 52

CPO Marketing AI Enterprise Management Peer-to-peer 52

Lenny's Newsletter

AUGUST 8, 2023

Founders spoke to a median of 30 potential customers to validate their idea before committing. ~40% Cold outbound works—it’s the second most common way to get your early customers. 40% of startups pivoted at least once before landing on their winning idea—oftentimes more than once. About 20% were solo founders.

Startups 52

Startups Work Management CPO Enterprise Management 52

Metadata

JANUARY 8, 2024

He urges marketers to measure the following GTM metrics: Pipeline velocity: Pipeline velocity measures how quickly a meeting becomes an opportunity in your customer relationship management (CRM) tool. “You can’t gloat about how great you are unless you’re able to quantify and measure every other part of the GTM strategy.”

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52