Liveintent

MARCH 9, 2021

Through his leadership, LiveIntent will continue to offer a framework and API that allows anyone with CRM data or first-party cookies to connect to the ecosystem on their terms. ” – Mano Pillai, CPO, LiveIntent. . ” – Mano Pillai, CPO, LiveIntent. Welcome to the team, Mano!

CPO 62

CPO Product Mobile Advertising API 62

Metadata

DECEMBER 5, 2023

Sure, you could have Facebook or LinkedIn optimize toward cost per lead (CPL), which I guess is better than nothing, but you’re still miles away from pipeline becuase the native ad channels aren’t connected to your customer relationship management (CRM) tech. Metadata does things differently.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Aberdeen

DECEMBER 21, 2022

CRM) to enable firms with relevant capabilities in the contact center, CX and back-office space. Another important topic discussed at the event by numerous speakers, including Bodner, Jaime Meritt, CPO and Rob Scudiere, CTO was the Verint Engagement Data Hub. Dan Bodner, CEO of Verint echoed similar observations during his session.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Martech Advisor

NOVEMBER 7, 2019

It’s Time for CRM to Add Time into the Mix. And “time” has been the missing piece of every CRM system Sugar’s CEO Craig Charlton says he’s ever used. Because everyone using CRM and making CRM applications has been talking about the 360-customer view forever. AI was everywhere.

CRM 46

CRM CPO Intent Acquisitions 46

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. Our updated campaign attribution feature will enable first- and last-touch attribution out of the box, allowing our customers to stop trying to build an incomplete solution in their CRM. Now, it’s time to change measurement. .

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Seismic

OCTOBER 26, 2022

He then welcomed Seismic CPO Krish Mantripragada to share how the Seismic Enablement Cloud has evolved to help our customers adapt to this evolving landscape. Seismic CEO Doug Winter Seismic CPO Krish Mantripragada Seismic Senior Sales Engineer Aly Smith Seismic Shift attendees. Wherever you are, we can help.

CPO 52

CPO Marketing AI Enterprise Management Peer-to-peer 52

Lenny's Newsletter

AUGUST 8, 2023

He realized that essentially all of the knowledge about what was working and not working was hidden inside people’s heads: ‘The CRM was showing me stuff, but it wasn’t anything meaningful. Art by Natalie Harney. He ran into a problem—when sales didn’t work well—and it was very hard to understand why.

Startups 52

Startups Work Management CPO Enterprise Management 52