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How brands should react to market slowdowns

Martech

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. However, savvy brands recognize that staying invested in media during slowdowns can pay dividends.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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And targeting your audience with paid social media campaigns is one of the best ways to do that. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. platform ran in 2020 to find paid social media benchmarks. Key differences.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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And targeting your audience with paid social media campaigns is one of the best ways to do that. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. platform ran in 2020 to find paid social media benchmarks. Key differences.

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Video Intelligence Trends 2020 & 2019 Year in Review

Martech Advisor

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. Driverless cars are pushing the future of innovation in the space, with best in class tech for real time analysis making its way into media (source here).

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How the best content marketing agencies onboard customers to nail success

Tomorrow People

So before anyone drills down into defining objectives and planning campaigns, we nail down a few roles and reach an agreement on them. Their ideas give gravitas to the creative work that ends up in inboxes and bookmarked lists — it’s the difference between filler word count and articles that get read and acted on.

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How a great content marketing agency will onboard customers to nail success

Tomorrow People

So before anyone drills down into defining objectives and planning campaigns, we nail down a few roles and reach an agreement on them. Their ideas give gravitas to the creative work that ends up in inboxes and bookmarked lists — it’s the difference between filler word count and articles that get read and acted on.

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How Machine Learning Is transforming Video Advertising

Martech Advisor

In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+. And just as importantly, what worked for each individual viewer, and how do we improve our media moving forward? The (Near) Past. The Present.