Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Our must-haves are Animoto’s iPhone app for vertical videos, Animoto’s web app for square videos, and Buffer for sharing.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Our must-haves are Animoto’s iPhone app for vertical videos, Animoto’s web app for square videos, and Buffer for sharing.

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Once You've Found the Right Influencer for Your Vertical, Then What?

SnapApp

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. I reached out to a few influencers in different verticals to find out what they expect when working with new partners for sponsored content and general marketing opportunities. CPC or CPM of campaign.

Once You've Found the Right Influencer for Your Vertical, Then What?

SnapApp

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. I reached out to a few influencers in different verticals to find out what they expect when working with new partners for sponsored content and general marketing opportunities. CPC or CPM of campaign.

What is private marketplace advertising?

Choozle

Similar to the open exchange, advertisers bid using a cost-per-mille (CPM) model, which allows them to select specific audiences or content that is more valuable to them. Publishers can limit who can access this action and set a minimum CPM (i.e.,

Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

The airline and hospitality industries are facing serious challenges at the moment, but at the same time this changing business climate presents unique opportunities for brands focused on other verticals. Your media budget can benefit from these CPM efficiencies in multiple ways.

Facebook Stories Hits 300 Million Users and Rolls Out Ads Globally

Buffer Social

Brandon Doyle, the founder of digital agency Wallaroo Media, has been experimenting with Facebook Stories ads for over a month, and recently told Digiday : “CPM and conversion rates have been the best of any placements over the course of the last month, probably due to the fact that the competition is lower there”. Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally.

Why Agencies Need to Join Programmatic in 2019

Digital Marketing World Forum

Cross-channel/devices/vertical communication. Since DSP connects to the global pool of supply partners worldwide, it means demand partners can get traffic across various business verticals, channels and platforms (desktop, mobile, applications, connected TV). DSP reports give agencies a chance to make their ad spend and campaign performance clear and transparent: impressions, clicks, CPM – everything can be audited in real-time.

The Impact of Coronavirus on Social Media [Part 1]

Digilant

During the week of March 10, our Facebook campaigns (across a variety of verticals and tactics) saw CPM’s decrease by more than $5. If you’re an iPhone user like me, you probably receive those weekly messages “Your screentime was up/down x% this week.”

The Impact of Coronavirus on Social Media [Part 1]

Digilant

During the week of March 10, our Facebook campaigns (across a variety of verticals and tactics) saw CPM’s decrease by more than $5. If you’re an iPhone user like me, you probably receive those weekly messages “Your screentime was up/down x% this week.”

How This Ecommerce Store Doubled Its Revenue Using Our Facebook Ads Advice

Single Grain

As you can see in the screenshot below, the simpler ad (the top example) had a much lower CPM than the more elaborate post (the bottom example): Book My Free Facebook Ads Consultation . By aligning with Facebook's goals, you can reduce your CPM and improve your reach.

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

Facebook and Instagram’s cost-per-mille (CPM) & cost-per-click (CPC) in US$ by October 2020 was 2.70 There’s a wide spectrum of verticals in the digital advertising industry namely – . 30-second summary: .

choozlechat: B2B digital advertising strategies & tactics with CallTrackingMetrics

Choozle

Digital advertising strategies can vary greatly depending on the vertical and target audience. But it didn’t take long to see the impact: Quarter-over-quarter in 2020, our CPM for data and contextual targeting increased 20 percent, and our Retargeting CPA decreased almost 30 percent.

Discovering New Ways of Mobile Advertising with TikTok

Martech Advisor

Still in its advertising maturity infancy, TikTok offers different ads solutions and formats: Vertical Ads: Brand Takeovers, In Feeds Ads, In Feeds Ads-Card. It’s important to note before starting your campaign that there are a few parameters that TikTok adheres to currently: Media buying is done on a cost per thousand (CPM) and cost per click (CPC) basis and optimized towards effective cost per install (eCPI).

The Remarketing Guide for Dummies

Outbrain

Retargeting can be used in all verticals and industries, though it is obviously an important tactic in e-commerce. Remarketing typically works on a cost-per-click (CPC) model, as well as CPM (cost per impression) and CPA (cost per acquisition).

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

For starters, you’ll need to embrace Google’s vertical video ads. With 90% of consumers watching videos on their mobile devices, square and vertical ads just make sense. Plus, vertical ads work nicely as Instagram Stories. What is the future of PPC?

The Complete Beginner’s Guide to TikTok for Business

Vidyard

The aspect ratio for a TikTok is 9:16—pretty much the vertical default for smartphones. As a mobile app, TikTok was built for vertical video. Orientation: Vertical. Orientation: Vertical. Orientation: Vertical. “ OK boomer.” VSCO girls. “ Old Town Road.”

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Connecting the Dots: Combining OOH and Digital Retargeting Can Unleash Massive Benefits for Aviation Brands 

Martech Advisor

But brands across verticals are finding they can no longer spend more to get more on digital because the space is saturated. In the past, advertisers were lucky to receive impression and CPM data in the wake of an OOH campaign. Historically, aviation brands have used out-of-home (OOH) advertising as an upper-funnel tactic.

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Q&A: ADmantX – smart data for brand planning and targeting

ADmantX

Furthermore – for extra monetization – ADmantX created 100 custom interest categories, focused on key industry verticals. The key price driver for our solutions to publishers is the volume of impressions we will analyze for our publishers’ customers (X € CPM). ADmantX was founded in 2010 to bring real semantic intelligence to advertising in order to improve brand safety and enhance performance.

10 PPC Trends You Can’t Ignore in 2020

Single Grain

Now, here’s how video will affect PPC in 2020: Businesses will need to adapt to Google’s vertical video ads. The Masthead on TV screens is only available on a CPM basis.

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The New Economics of TV Advertising

LiveRamp

Networks and programmers are part of much larger content distribution verticals. If a brand pays a $25 cost per thousand (CPM) nationally for a Nielsen-based buy, they might well pay a $100 eCPM — or effective CPM — for an addressable TV campaign. [Editor’s note: This article has been reposted with permission from the ANA. View the original article here.]. In the past, TV advertising’s value was obvious. Ask anyone “Where’s the beef?”

CPM 40

The Complete Beginner’s Guide to TikTok for Business

Vidyard

Kazoo Wild West standoff – washingtonpost Quick Tips for Creating TikTok Videos TikTok Video Size The aspect ratio for a TikTok is 9:16—pretty much the vertical default for smartphones. TikTok Video Orientation As a mobile app, TikTok was built for vertical video. “ OK boomer.”

Video 65

How to Choose the Right B2B Lead Gen Vendor (Without Being Intimidated)

NetLine

Spending on a CPC/CPM basis places much of the risk on to you as the client.). In this case, since you’re trying to determine the best vendor to deliver high-quality leads, you’ll need to investigate how each lead is sourced, audited, and how successful each particular vendor is within your verticals. . Only 2.35% of visitors coming to your landing page actually become leads. . That’s right. 2.35%. To say that another way, roughly 97% of all lead gen budget spend is wasted.

[Publisher Series] Revenue Optimization, Part II: Optimizing Existing Revenue Sources + RPMs

Outbrain

New Advertisers: Even despite surges in traffic, advertisers were, of course, weary in taking on new direct buys, especially given budgetary constraints for many hurt verticals. Lower CPM floors with each demand partner to increase fill rates.

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Another option is called programmatic direct, in which ad inventory is sold at a fixed cost per thousand impressions (CPM) with no bidding. Every time you think Amazon has capped, it comes out with another vertical.

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What is Advertising Technology (AdTech)? Definition, Ecosystem, Programmatic and, Trends

Martech Advisor

The negotiation involves both parties agreeing on a fixed Cost per Mille (CPM) pricing. To cater to changing habits and attention spans, advertisers are creating vertical and short duration ads. AdTech, a portmanteau of Advertising Technology, is defined as a range of software and tools that brands and agencies use to strategize, set up, and manage their digital advertising activities.

A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Cookie – a piece of data sent from a website and stored in a user’s browser that tracks browsing behaviour and stores information, such User preference of vertical (Marketing, IT, HR etc). Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille. Open Exchange Buy – an auction model with a variable CPM across all the sites available within the Ad Exchange space. Do you know your DCO from your DMP?

How to Measure Your ABM Programs with Terminus on a Weekly, Monthly, and Quarterly Basis

Terminus

If you’re running a generic ad set and seeing a low amount of clicks, it might be time for you to swap those out for a new set of vertical-specific ads and A/B test them against different audiences to help improve CTR. Pop Quiz.

10 PPC Metrics You Should Monitor in Google AdWords

LeadSquared

When I started running ads, the number of metrics available to me in AdWords were overwhelming – estimated bid, quality score, CPC, CPM and at least a 100 more things. Here is WordStream’s research data for CTR benchmarks across various verticals: 3) Average Position.

Top 10 Data Management Platforms for 2020

Martech Advisor

The richer the data and insights a publisher is able to capture about the audience visiting their site, the higher the premium (or CPM ) they can charge advertisers for each ad displayed.

Coronavirus Marketing Strategy – 18 tactics to help you adapt

Ladder.io

We work with clients from a variety of verticals and some of them have been affected by the current situation. This lets you play about with the factors that affect the bottom line of the funnel (values like spend, CPM, CTR, CVR, etc.)

How Banner Advertising Evolved to Content Amplification [Video]

inPowered

That’s when the NetShelter started growing and Pirouz started focusing on you know we that is when we made the fundamental decision that we’re going to go in one vertical and we’re going to go deep was the one vertical tech tech. In May at the 2019 Digital Media Summit the inPowered CEO, Peyman Nilforoush , was interviewed by Ashkan Karbasfrooshan from ContextTV on a variety of topics – from entrepreneurship to the evolution of advertising.

[Publisher Series] Revenue Optimization, Part III: Optimizing Existing Page Layouts

Outbrain

But, urgency is the new currency, as we’re seeing advertising dollars start to come back quickly across verticals — though given the fluidity of these dollars and how quickly they can disappear just as quickly as they appeared, publishers are being challenged to act quicker than ever before.

How Banner Advertising Evolved to Content Amplification [Video]

inPowered

That’s when the NetShelter started growing and Pirouz started focusing on you know we that is when we made the fundamental decision that we’re going to go in one vertical and we’re going to go deep was the one vertical tech tech. In May at the 2019 Digital Media Summit the inPowered CEO, Peyman Nilforoush , was interviewed by Ashkan Karbasfrooshan from ContextTV on a variety of topics – from entrepreneurship to the evolution of advertising.

YouTube for Business: What You Need to Know to Succeed

Vidyard

You can upload videos in other aspect ratios, like the rather old school-looking 4:3 (used on older TVs) or new school-looking vertical video (taken with a smartphone). Unlike the other types of ads where you pay per click, these are charged on CPM (“cost per mille” or paying per 1,000 views).

The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

Level 5: Banner Advertising Unlike search marketing and targeted network ads, which are priced on a cost-per-click (CPC) basis, banner advertising is sold on a cost-per-thousand impressions (CPM) basis. Enewsletter advertising is generally the less expensive alternative, on a CPM basis since your ad is "sharing" space with editorial content and, in most cases, with other advertisers.

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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Ads need to be vertical (mobile optimized) and can be up to 15 seconds long. The ads are full-screen, vertical format. Cost per 1000 impressions (CPM). Social media advertising is a must if you’re looking to reach a new, targeted audience—fast.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

You can upload videos in other aspect ratios, like the rather old school-looking 4:3 (used on older TVs) or new school-looking vertical video (taken with a smartphone). Unlike the other types of ads where you pay per click, these are charged on CPM (“cost per mille” or paying per 1,000 views).