Remove game-theory
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Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark Consulting

Since many display networks sell inventory on a CPM basis, you should be buying based on targeting and efficiency. Multi-Channel Funnels. Google has changed the game again: Active View. All these years of CPM impression buying has brought up new questions; most importantly, are your display ads being seen or viewed.

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SMX East 2017 Day 3 – Attribution, Video and Analytics


Content type – Specific offers such as webinars, guides or checklists. Content focus – Such as paid versus organic/earned channels. First touch/First click – Attributes all credit for a conversion to the first click in the funnel. Linear – Attributes conversion credit equally to all clicks in a specific journey.