LinkedIn Ads vs. Google Ads: A 30-Day Comparative Analysis
Bionic
OCTOBER 21, 2023
The Cost per 1000 Impressions (CPM) on LinkedIn was $256.20, significantly lower than Google Ads’ CPM of $506.46. Conspiracy theory: Google’s astronomical CPM is probably why it’s impossible to report on CPM in their ad buying platform.) However, it’s not just about quantity.
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