Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

The airline and hospitality industries are facing serious challenges at the moment, but at the same time this changing business climate presents unique opportunities for brands focused on other verticals. Your media budget can benefit from these CPM efficiencies in multiple ways.

How This Ecommerce Store Doubled Its Revenue Using Our Facebook Ads Advice

Single Grain

Learn More: Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). As you can see in the screenshot below, the simpler ad (the top example) had a much lower CPM than the more elaborate post (the bottom example): Book My Free Facebook Ads Consultation .

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Another option is called programmatic direct, in which ad inventory is sold at a fixed cost per thousand impressions (CPM) with no bidding. Every time you think Amazon has capped, it comes out with another vertical.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Now, here’s how video will affect PPC in 2020: Businesses will need to adapt to Google’s vertical video ads. Target ROAS : Get the best return on investment (ROI) on your spend. The Masthead on TV screens is only available on a CPM basis.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Cookie – a piece of data sent from a website and stored in a user’s browser that tracks browsing behaviour and stores information, such User preference of vertical (Marketing, IT, HR etc). Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille. Open Exchange Buy – an auction model with a variable CPM across all the sites available within the Ad Exchange space. Do you know your DCO from your DMP?