5 trade show marketing mistakes
JANUARY 5, 2015
The value of this data is its recency and accuracy, which is usually a problem with B2B data and lists. Many marketers choose to judge and select their marketing communication tactic based on cost per impression or CPM. Offline Marketing CPM registration trade show The U.S. trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase.