Outgrow

JUNE 20, 2022

We recently interviewed Kieran Flanagan for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! . CPM costs have gone up each year over the past number of years because we’ve just seen a record number of companies being started. And so you see the cost of CPM going up.

Paid Content 52

Paid Content Communities Work Management Product 52

Hubspot

MARCH 20, 2019

A rise in podcast content paired with advancements in technology. Here at HubSpot, we've been watching the world of podcasting grow and change. We've even been testing the proverbial podcast waters ourselves. If you're considering creating your own podcast or advertising through one, this post is for you. The catalyst?

Cost Per Thousand 70

Cost Per Thousand CPM Paid Search Agency Marketing Budget 70

Metadata

DECEMBER 8, 2021

Quantitative metrics for ad engagement: Click-through rate (CTR), cost per thousand (CPM), and cost per click (CPC). In general, you’re looking to keep your CTR as high as possible and your costs (CPM and CPC) as low as possible, so you can reach as many individuals within your list of accounts as possible. Website traffic.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98

Martech Advisor

JANUARY 28, 2020

​​​​ Podcasts are episodic audio content that let users consume information on the go. The rapid adoption of audio streaming services and podcast distribution platforms facilitated the growth of podcasts, and marketers have banked on this opportunity to connect with an audience that also consumes information passively.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Buffer

JULY 25, 2019

Take a typical day in social media, for instance : Morning: 8:30-9am: Check-in on all social media platforms 9-9:30am: Measure social results and add to spreadsheets 9:30-10am: Respond and engage with community 10:00-11am: Read and learn 11am-12pm: Content creation (podcast, writing). Relevance score — Another ad measure.

Social Media 68

Social Media Cost Per Thousand Media Cost Per Click 68

Martech Advisor

JANUARY 7, 2020

CPC vs. CPM. Earned Media : Also known as free media, it is the space or coverage your brand receives due to credibility, recognition, and word of mouth. Press mentions, social media recognition, interviews, guest posts, podcast invitations, exclusive columns, etc. Cost Per Mille (CPM). CPC vs. CPM.

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68