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Unlocking the Potential of Podcast Marketing

Bluetext

The number of podcast listeners has increased substantially since the global pandemic drove audiences indoors, seeking socially distanced entertainment. It’s estimated that there will be over 100 million podcast listeners in the US by 2024, and 81% of these podcast listeners say they pay attention to the ads played during the podcast.

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Podcast Advertising: 5 Experts Reveal Their Secrets

Hubspot

If so, I'm guessing you've listened to a podcast or two. podcast audiences listen to an average of seven podcasts per week. The podcasting industry has continuously grown since 2013. In fact, Infinite Dial reports that in 2019, 20 million more people were listening to podcasts than in 2018. You're not alone.

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Curious how podcasts make money? Here are 8 ways to turn a profit

ConvertKit

If you have a podcast, there are multiple options to turn your hobby into a business and your business into your full-time job. The trick is figuring out how to monetize a podcast in a way that makes sense for your business. So, if you’ve ever wondered how to make money with a podcast (and how much money is possible), read on.

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PSA campaign gets impressive results from new adtech

Martech

In-Video is priced on a rate card CPM basis. If it works, then there’s a potential for the kind of brand connection only seen in NASCAR and podcast sponsorships. Three-quarters of viewers intended to take some form of action after exposure to the ad — 16 percentage points above non-profit campaign benchmarks.

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PSA campaign gets impressive results from new adtech

Martech

In-Video is priced on a rate card CPM basis. If it works, then there’s a potential for the kind of brand connection only seen in NASCAR and podcast sponsorships. Three-quarters of viewers intended to take some form of action after exposure to the ad — 16 percentage points above non-profit campaign benchmarks.

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What is Programmatic Advertising?

Outbrain

Therefore, buying the best ad space at the best price and targeting it to the right audience, is the whole shakedown, really. The advertiser enters bids for ad space via the DSP, and the DSP automatically allocates ad impressions to abased on the advertiser’s bid price and audience targeting preferences. Transparency.

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How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

Hubspot

According to a report from Podcast Insights , there are more than 750,000 active podcasts and counting. If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming. Mainly because there are so many podcasts to choose from.