Podcast Advertising: 5 Experts Reveal Their Secrets

Hubspot

If so, I'm guessing you've listened to a podcast or two. podcast audiences listen to an average of seven podcasts per week. The podcasting industry has continuously grown since 2013. That's why it's important to consider podcast advertising for your brand.

How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

Hubspot

According to a report from Podcast Insights , there are more than 750,000 active podcasts and counting. If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming. Podcast Promos

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Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer

Hubspot

A rise in podcast content paired with advancements in technology. Here at HubSpot, we've been watching the world of podcasting grow and change. We've even been testing the proverbial podcast waters ourselves. A Brief History of Podcasts. over 660,000 active podcasts.

What is Programmatic Advertising?

Outbrain

Programmatic advertising works on a CPM (Cost Per Mille), or Cost Per Impression, model. CPM is the price per 1000 ad impressions that appear on a website. Programmatic ads CPM is usually believed to cost somewhere between $0.50

The D2C Brand Wars Have Begun And Mobile In-App Ads Are Playing A Major Role

Martech Advisor

These ads are priced on a CPE (cost-per-engagement) basis, as opposed to the classic CPM model, which means that ad spend goes towards memorable one-to-one engagements — the kind that foster brand affinity and boost customer LTV. Podcasts and Voice Marketing - the Next Frontier?

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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer

In both the case of Buffer and Animoto, Stories consistently reduced advertising costs in regards to cost per thousand impressions (CPM) and cost per view (CPV): Animoto: Stories 57 percent less expensive for CPMs and CPCs than the feed.

Can you make a great six-second ad? Here’s what we learned from the best

Buffer

They are charged by CPM – cost per thousand impressions, meaning that you pay for a bumper ad for every 1,000 impressions of your video. And according to an AdStage report, in 2018 the average CPM on YouTube was $9.68.

What Is B2B Content Marketing? Definition, Channels, Best Practices with Examples

Martech Advisor

Podcasts. ​​​​ Podcasts are episodic audio content that let users consume information on the go. MTA’s Talking Stack and The Get Podcasts for the Martech Space. Cost per click (CPC) and cost per mille, i.e., thousand impressions (CPM).

6 Types of Effective Retargeting Ads That Can Boost Your Campaigns

Rollworks

Soundcloud is a popular platform for music producers and podcast listeners. If you see you are getting a high frequency and high CPM, try using some of the ideas we highlighted here to increase the effectiveness of your retargeting campaigns.

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Who’s Driving the Data Movement? Social Media Managers

Buffer

Take a typical day in social media, for instance : Morning: 8:30-9am: Check-in on all social media platforms 9-9:30am: Measure social results and add to spreadsheets 9:30-10am: Respond and engage with community 10:00-11am: Read and learn 11am-12pm: Content creation (podcast, writing).

5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

And they can be purchased like banner ads with Cost per Click (CPC) and Cost per Thousand (CPM). If you already have a blog, podcast series or video series you can effectively use Facebook to attract another audience to interact with those assets.

Marketing Funnel Growth Guide: Analysis, Strategies, Tactics, and Tools in 2019

Ladder.io

Podcasts. CPM / 1000 / CTR. Ideal baseline CPM: $10. Businesses can only survive for so long with an uncoordinated marketing strategy. “Growth hacks” aren’t sustainable.

What Is Paid Media? Definition, Types, Process with Examples

Martech Advisor

CPC vs. CPM. Press mentions, social media recognition, interviews, guest posts, podcast invitations, exclusive columns, etc. Cost Per Mille (CPM). Cost Per Thousand/Mille (CPM) refers to the model where an advertiser pays per thousand ad views. CPC vs. CPM.

Social Media Marketing Terms – 45+ Terms Explained and Simplified

Magisto

CPM (Cost Per Mille) – The cost per mille corresponds to the average amount of money that you are spending for 1,000 impressions of your ad content. Podcast – A podcast is an audio piece of content. There is no centralized podcast platform yet. They can be listened to on several websites and services such as Apple Podcast, Spotify, Soundcloud, and so on.

The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

These are also referred to as white paper syndication programs as white papers are most commonly used as the incentive for response (though other assets including case studies, reports, even podcasts and recorded webcasts with some media outlets, are also used.)

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