Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer

Hubspot

A rise in podcast content paired with advancements in technology. Here at HubSpot, we've been watching the world of podcasting grow and change. We've even been testing the proverbial podcast waters ourselves. A Brief History of Podcasts. over 660,000 active podcasts.

Can you make a great six-second ad? Here’s what we learned from the best

Buffer

They are charged by CPM – cost per thousand impressions, meaning that you pay for a bumper ad for every 1,000 impressions of your video. And according to an AdStage report, in 2018 the average CPM on YouTube was $9.68.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer

In both the case of Buffer and Animoto, Stories consistently reduced advertising costs in regards to cost per thousand impressions (CPM) and cost per view (CPV): Animoto: Stories 57 percent less expensive for CPMs and CPCs than the feed.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer

In both the case of Buffer and Animoto, Stories consistently reduced advertising costs in regards to cost per thousand impressions (CPM) and cost per click (CPC): Animoto: Stories 57 percent less expensive for CPMs and CPCs than the feed.

Who’s Driving the Data Movement? Social Media Managers

Buffer

Take a typical day in social media, for instance : Morning: 8:30-9am: Check-in on all social media platforms 9-9:30am: Measure social results and add to spreadsheets 9:30-10am: Respond and engage with community 10:00-11am: Read and learn 11am-12pm: Content creation (podcast, writing).

6 Types of Effective Retargeting Ads That Can Boost Your Campaigns

Rollworks

Soundcloud is a popular platform for music producers and podcast listeners. If you see you are getting a high frequency and high CPM, try using some of the ideas we highlighted here to increase the effectiveness of your retargeting campaigns.

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The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

These are also referred to as white paper syndication programs as white papers are most commonly used as the incentive for response (though other assets including case studies, reports, even podcasts and recorded webcasts with some media outlets, are also used.)

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