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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

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Unlocking the Potential of Podcast Marketing

Bluetext

Podcasts have superior user engagement compared to traditional channels – 65% of users skip online video advertising on platforms like Youtube whereas only 33% of survey respondents say that they skip podcast ads (most of the time or always). What makes podcast ads so effective? Why does podcast marketing have such high engagement?

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Facebook Stories Hits 300 Million Users and Rolls Out Ads Globally

Buffer

Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. Data from Facebook IQ found that 68 percent of people say they use stories on at least three apps regularly, and 63 percent plan to use stories more in the future. And the format is still growing across the board.

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How Jagran New Media doubled video ad revenue with a managed AdOps service

Martech

Jagran New Media, a leading publishing house in India, had a revenue problem. The company has been ranked as publishing India’s largest-read daily newspaper for the last 21 rounds of the Indian Readership Survey (IRS) and stands as the number one Hindi news and information source in India. . Expanding video content and scaling growth.

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Curious how podcasts make money? Here are 8 ways to turn a profit

ConvertKit

Lucky for us, WNYC Studio’s Werk It podcast surveyed more than 600 podcasters about how much they make. Podcast audience size also affects how much you earn from advertisers—sponsorship pricing uses a CPM rate, which stands for “cost per mille” (mille means thousand). As your audience grows, the CPM rate you can demand grows as well.

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37 Must-Know Marketing Trends & Statistics Post COVID

Outgrow

53% of the surveyed marketers changed their promotion and content distribution strategy. 40% of content marketers have allotted more resources towards creating content for social media and online communities. A recent report by WARC predicted that global ad spends on traditional media will come down by 10.2% post-pandemic !

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Organic vs paid social media: 12 myths vs realities

Biznology

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.