Remove media-plan question
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

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How to Use ChatGPT to Analyze Your Media Plan Performance

Bionic

Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools. It’s going to change the job of a media planner in many ways. You need good data to train your media planning AI. AI is disrupting many jobs.

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How to decide if managed service is right for you

illumin

With managed service, markers will have what is called an Insertion Order or Media Plan; this plan sets out a fixed CPM, a fixed number of impressions, and a fixed Total Spend so that their service provider can best meet their needs. It is also sometimes called Direct or Direct IO.

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. Consider the following questions: How has the marketing industry evolved over the decades? On the other hand, Facebook’s average CPM is only $7.19.

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SOLVED: Media Planning for Programmatic Advertising

Bionic

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. This creates extra work (and risk of error) for media planners.

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Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark Consulting

Since many display networks sell inventory on a CPM basis, you should be buying based on targeting and efficiency. All these years of CPM impression buying has brought up new questions; most importantly, are your display ads being seen or viewed. And, I can bid on the above strategy using viewable CPMs! .

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Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

While each business is different and there are many factors to consider, understanding current media trends is an important step in adjusting your approach to advertising. The big question a lot of advertisers are asking themselves – "Should I be advertising right now?" Should you be advertising in 2020? Where should you advertise?