Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark

Since many display networks sell inventory on a CPM basis, you should be buying based on targeting and efficiency. All these years of CPM impression buying has brought up new questions; most importantly, are your display ads being seen or viewed.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

Here’s a sample media buy I was working on recently, showing specific audience segments I plan to target, with the help from the relationships DSPs have with big data DMP platforms. . Lower CPM/CPC. Related Posts: NuSpark Media Digital Advertising Performance Digital Display.

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

They let users buy, manage, report on, and optimize display media. With other networks and DSPs you can negotiate target CPC and CPA, based on dynamic CPM. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

They let users buy, manage, report on, and optimize display media. With other networks and DSPs you can negotiate target CPC and CPA, based on dynamic CPM. Advertising Conversion Tactics Marketing Strategy Media PlanningLet’s talk retargeting.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

Cost models- CPM, CPA, CPL. Ad units and rich media. If budget allows, display should be part of an integrated marketing plan. After the placement plan is developed and negotiated, banners now need to generate leads to your landing pages.

7 Ways the ANA Contract is Disrupting Media Agencies

Bionic

The new ANA contract is either a worst nightmare or a dream come true for media agencies. If you run a media agency, it’s critical for you to determine whether or not your media operation is in compliance with these new terms. What it says: Every single: Media Plan.

Why Agencies Need to Join Programmatic in 2019

Digital Marketing World Forum

5 reasons to make DSP a part of your media buying strategy. First of all, this process is drastically different from traditional media planning. Still, the more quick, flexible and easy process of media buying is not everything that DSPs can offer to agencies: Save ad budgets.

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

May refer to paid search or other CPC priced media programs. SMM : Social Media Marketing. Generally used for paid media programs and calculated media cost divided by clicks. May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM).

SME 220

Top 10 Data Management Platforms for 2020

Martech Advisor

When DMPs were born, there was a clear need to aggregate disparate data from sources like emails, website activity, ad exposure, and mobile apps and tie it to other data sources to have a single consumer ID for paid media.

10 Things That Can Destroy an Email Marketing Program

delicious b2bmarketing

Media. Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. CPM Calculator CPA Calculator Website Optimization ROI Calculator. If you do screw up, apologize and have a crisis plan. Sundeep is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. Social Media.

A Day in the Life of a Terminus AdOps Coordinator: Connor Bloodworth

Terminus

I’m also a big media junkie. Gabby Orlando has an interest in media planning, and she works with blacklists and whitelists. Meet Connor Bloodworth, Programmatic Advertising Operations Coordinator at Terminus.

CPM 45

Why Host a Blog on Your Corporate Website?

delicious b2bmarketing

); //]]> Marketing News & Expert Advice ClickZ.asia Awards Search Engine Watch SES Events ClickZ Events Connect Home Topics Training & Education Stats & Tools Careers Subscribe iReviews Search Whats Hot: Google Facebook Twitter Privacy WPP News Latest UK & Europe Facebook Politics & Advocacy E-mail E-mail Marketing Best Practices E-mail Marketing B2B E-mail Marketing E-mail Delivery E-mail Marketing Optimization Advanced E-mail Marketing Analytics Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value Marketing Trends Strategies Integrated Marketing Whats the Buzz? Marketing to Latinos Instant Insights Conference Call Media Media Planning Media Buying Behavioral Marketing Marketing Automation Networks & Exchanges Ad Ops Mobile App Economy Mobile Marketing Search SEM SEO Paid Search SMB Search Marketing 101 Social Social Media Community Management Social Commerce More Categories Conferences & Expos Online Events White Papers Tools CPM Calculator CPA Calculator Website Optimization ROI Calculator Ad Industry Metrics Ad Spend Ad Impressions Top Advertisers Top Ad Networks Top Search Terms CPC Data Audience/Traffic Top Websites Search Engines Marketing Channels Mobile E-mail Search Social Media Video Display Demographics Geographics Other Newsletters RSS Feeds ); //]]> ); //]]> Where am I? › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Some folks jump right on the bandwagon, and still others are something less than enthusiastic about going down this path. Here’s an actual quote that I recently received from one of our clients, when I asked – once again – if we could consider adding a blog to their corporate website: Not sure at this time – our customers are a lot like me – blogs bore me - Blogs are just places where people can hear themselves talk about how smart they are and then other people link to it so they can get more people to their blogs so they can hear how smart they are – might as well watch Oprah. I’m sure that there are many of you who have heard (or perhaps personally believe) something similar. Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. Thought Leadership As my client mentioned above, “blogs are just places where people can hear themselves talk about how smart they are…” Well, in my opinion, that’s only partially true. Blogs are also places where companies can share their knowledge with their target audience and show them how smart they are. Thought leadership is a good thing. It’s good for branding and, as also mentioned from my client’s quote above, it’s good for links. When something within your industry changes, you should have a forum so you can quickly post about the change and gain links. As my friend Crispin Sheridan shared recently on ClickZ, targeting these “first mover” items is good for link generation. Use of Human Language Blogs are one of the few opportunities that you can use “human language” within the copy of your site. For example, if you’re searching “ how to know if you need an ac repair company ,” you most likely wouldn’t find this type of content on a corporate website. However, in this example, Service Experts has the forum to provide this type of content (a blog), and it also has the ability to actually rank for these types of phrases. Don’t you think that it makes sense for Service Experts to be exposed to people searching for this? The only caveat here is that you must provide useful, non-promotional copy for this to really work. You want to get people who land here to appreciate the content, and – yes – hopefully link to the content. Building Depth to Your Website Many websites struggle with the amount of content they have. Depending on the competitive nature of the keywords that youre trying to target for your SEO efforts, having a good amount of quality, unique, and resourceful content is a great help in gaining the ability to rank. A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. If you were to check the number of pages indexed in Yahoo today, you would see that they have over 3,600 pages indexed. If you were to read the case study, you would see that in one year’s time, the site’s traffic increased by 1,700 percent (4,000 visitors from organic search per month to - one year later - 63,000 visitors from organic search per month). People dont want to get too caught up in building content for “onesy twosy” search traffic. I’m here to tell you that a) this kind of traffic can add up and b) the additional content that you’re adding to your website is worth more than just the value of the traffic that youre getting to these pages, directly. It’s positioning your site as more of an authority in the eyes of the search engines, and it’s making your site more resourceful. Users like a website to be resourceful, and the search engines like whatever is good for the user. Links Let’s be real. Who would really want to link to a corporate website? Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? What do people like to link to? White papers? Case studies? Informative how-to blog posts? By creating helpful/resourceful content, youre giving yourself an opportunity to gain links to your website. I typically recommend that a company set up their blog on a subdirectory of their site (www.sitename.com/blog), so that links are attributed to belong deep within the root domain. If you were to look at my company’s Google Webmaster Tools (screenshot below) you would see that most of the links to our site are to our blog. Fresh Content I do believe that search engines like to see that people are keeping their website up, and showing it some “love.” I think they like to see press releases added to a website, case studies uploaded on a regular basis, and blog posts showing up on the domain, on a consistent basis (I typically recommend around three new blog posts per week, for those clients who are able to do so). Once the content is flowing, I like to recommend that our clients add a section to their home page for “Most Recent Blog Posts” with snippets of the post fed to the home page. This is keeping some fresh content coming to the home page, helping to get those posts some links from the home page, and – together – the strategy has proven to work quite well. Summary Just saying “yes” to blogging is not the only thing that will make you successful. There are a number of things to consider, and every company and every website/competitive landscape is unique. For more thoughts on how you might structure a blog for your efforts, please see an earlier post on blogging for search engine optimization. Tags: Google SearchEngineWatch.com Yahoo Blogs Comment E-mail to a friend Print Contact Mark Contact ClickZ Editors Subscribe: Newsletters RSS Share: ShareThis COMMENTS Commenting policy 0 Reactions ABOUT THE AUTHOR Mark Jackson is the president and CEO of Vizion Interactive, Inc., a leading SEO company headquartered in Dallas, TX, with offices in Overland Park, KS and Clearwater Beach, FL. Mark joined the interactive marketing fray in early 2000 in business development with Lycos/Wired Digital and then AOL Time Warner. After having witnessed the bubble burst and its lingering effects on stability on the job front, Mark established an interactive marketing agency and has cultivated it into one of the most respected search engine optimization firms in the United States. Vizion Interactive was founded on the premise that honesty, integrity, and transparency forge the pillars that strong partnerships should be based upon. Vizion Interactive is a full-service interactive marketing agency, specializing in search engine optimization, search engine marketing/PPC management, social media marketing, SEO friendly Web design/development, analytics installations/analysis, and other leading edge interactive marketing services, including being one of the first 50 beta testers of Google TV. Mark is a member of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM), the Dallas/Fort Worth Interactive Marketing Association (DFWIMA) and is a regular speaker at the Search Engine Strategies and Pubcon conferences. Mark received a B.A. in journalism/advertising from the University of Texas at Arlington in 1993 and spent several years in traditional marketing (radio, television, and print) prior to venturing into all things "Web." Follow Mark on Vizion Interactive at @vizionweb. For more information, visit Vizions SEO Blog. His columns can be found in the Search Engine Watch archive. RELATED READING Narrowing the Gap Between Idea and Action October 25, 2010 Illinois Senate Campaigns Sling Mud Online August 16, 2010 Facebook: Live Video Channel Will Not Be About Showbiz August 13, 2010 Why Asia Should Matter to Marketers June 28, 2010 SEO vs. SEF June 9, 2010 Community activity stream Most read Tag cloud Pop-out the activity stream to keep a real- time feed of what ClickZs community is saying, reading and sharing. Social Media Influenced Just 5% to Visit Retail Sites AT&T Puts Ratings and Reviews on Facebook Page WPP Buys Blue State Without Key Obama Digital Staff 10 Social Media 2010 Highlights (Data Included) Firefox Aims to Go Beyond Do-Not-Track Amazon.com Android BP Dell E-commerce FTC Facebook Google Groupon Nielsen Privacy Sears Twitter World Cup iPad ); //]]> SUBSCRIBE TO NEWSLETTERS Get ClickZ Search newsletters delivered right to your inbox. Subscribe today! 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