Metadata

SEPTEMBER 28, 2023

Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake. If you wrap up your experiments and still aren’t vibing with the price tag and impact of social ads, then maybe paid social isn’t for you. Let me tell you a story.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Bionic

MAY 5, 2023

Every Media Channel is Unique One of the biggest challenges to creating a truly omnichannel media plan is every media channel has its own unique set of attributes, such as: Television and Radio : measured by ratings and GRPs, purchased as spots, priced in gross, KPIs include average quarter hour listeners and viewers.

Media Plans 52

Media Plans Planning Paid Search Agency Cost Per Thousand 52

Single Grain

MAY 11, 2023

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? That’s right. In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52