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New Insertion Order Formats Now Available

Bionic

Bionic today unveiled new insertion order formats to facilitate media buying across the full spectrum of traditional broadcast and modern programmatic advertising channels. Universal Insertion Order Format. This flexible format enables you to choose exactly which media plan columns to include in your insertion orders.

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How to decide if managed service is right for you

illumin

With managed service, markers will have what is called an Insertion Order or Media Plan; this plan sets out a fixed CPM, a fixed number of impressions, and a fixed Total Spend so that their service provider can best meet their needs. It is also sometimes called Direct or Direct IO.

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What every marketer needs to know about programmatic advertising

Martech

Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. Traditional media ad buying is a time- and labor-intensive process. What is a retail media network? Was it the creative? Where it ran? Where it ran?

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10 social media reports to help showcase your expertise in 2021

Sprout Social

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more.

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[Publisher Series] Revenue Optimization, Part II: Optimizing Existing Revenue Sources + RPMs

Outbrain

Lower CPM floors with each demand partner to increase fill rates. Warning: Publishers should heed a warning, however, that simply inserting more ad units to an already “busy” page in order to generate short-term revenue will undoubtedly lead to a long-term revenue drop. Review Programmatic Bid Streams.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. These agencies help you effectively purchase digital media through display advertising and real-time bidding. Get My Free Programmatic Advertising Plan . Get My Free Programmatic Advertising Plan .

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7 Ways the ANA Contract is Disrupting Media Agencies

Bionic

The new ANA contract is either a worst nightmare or a dream come true for media agencies. If you run a media agency, it’s critical for you to determine whether or not your media operation is in compliance with these new terms. In fact, Assembly just won AdAge 2018 Media Agency of the Year.