Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Our must-haves are Animoto’s iPhone app for vertical videos, Animoto’s web app for square videos, and Buffer for sharing.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Our must-haves are Animoto’s iPhone app for vertical videos, Animoto’s web app for square videos, and Buffer for sharing.

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Year-end benchmark report: 2H 2018 benchmarks and best practices

Choozle

Choozle’s client distribution mirrors trends in overall vertical/industry ad spend. percent of total impressions in the Choozle platform, video is still second behind display ads and continues to rise—up 33.6 percent in impressions and 23 percent in clicks year-over-year. Budget is reflected in this whitepaper as CPM, or cost-per-thousand impressions. The creative size used could relate to the total CPM.

Why Agencies Need to Join Programmatic in 2019

Digital Marketing World Forum

When the targeted user opens a page with available advertising space, a publisher’s website notifies demand partners about the vacant impression. Then, demand partners automatically suggest their bids for this particular impression via RTB algorithm. The highest bidder wins and the impression is displayed on the website opened by the user. This way, it eliminates irrelevant impressions, which means agencies can effectively save ad budget per campaign.

Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

The airline and hospitality industries are facing serious challenges at the moment, but at the same time this changing business climate presents unique opportunities for brands focused on other verticals. Your media budget can benefit from these CPM efficiencies in multiple ways.

10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

We also want to target keywords that are triggering ads with an impression rate of more than 35%. metric and is the percentage of your ad impressions that show up anywhere above organic search results. For starters, you’ll need to embrace Google’s vertical video ads.

The Complete Beginner’s Guide to TikTok for Business

Vidyard

The aspect ratio for a TikTok is 9:16—pretty much the vertical default for smartphones. As a mobile app, TikTok was built for vertical video. Orientation: Vertical. Orientation: Vertical. Orientation: Vertical. “ OK boomer.” VSCO girls. “ Old Town Road.”

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Let's say you're an airline and your focus is impressions and awareness, rather than an immediate sale, you can buy a placement that is known to get cheap impressions," he said. With digital media buying, or programmatic buying , buying impressions is automated.

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Connecting the Dots: Combining OOH and Digital Retargeting Can Unleash Massive Benefits for Aviation Brands 

Martech Advisor

But brands across verticals are finding they can no longer spend more to get more on digital because the space is saturated. In the past, advertisers were lucky to receive impression and CPM data in the wake of an OOH campaign. Historically, aviation brands have used out-of-home (OOH) advertising as an upper-funnel tactic.

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The Remarketing Guide for Dummies

Outbrain

Retargeting can be used in all verticals and industries, though it is obviously an important tactic in e-commerce. Remarketing typically works on a cost-per-click (CPC) model, as well as CPM (cost per impression) and CPA (cost per acquisition).

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Ad Impression – is a digital ad being called from its source and counted once (this is often as an ad being served on a web page). Completion Rate – the % of Video Ad Impressions that are played to completion, meaning the viewer did not Skip or leave the video. Cookie – a piece of data sent from a website and stored in a user’s browser that tracks browsing behaviour and stores information, such User preference of vertical (Marketing, IT, HR etc).

Q&A: ADmantX – smart data for brand planning and targeting

ADmantX

Furthermore – for extra monetization – ADmantX created 100 custom interest categories, focused on key industry verticals. The key price driver for our solutions to publishers is the volume of impressions we will analyze for our publishers’ customers (X € CPM). ADmantX was founded in 2010 to bring real semantic intelligence to advertising in order to improve brand safety and enhance performance.

What is Advertising Technology (AdTech)? Definition, Ecosystem, Programmatic and, Trends

Martech Advisor

increasing ad impressions, maximizing bids for the ad slots, and gathering visitor insights. The negotiation involves both parties agreeing on a fixed Cost per Mille (CPM) pricing. An open ad exchange allows anyone to participate in the bidding process, and the price of each impression is disclosed. Over time, users have developed banner blindness, which has made them immune to ads, and although advertisers are getting impressions, the ROI is just not the same.

[Publisher Series] Revenue Optimization, Part II: Optimizing Existing Revenue Sources + RPMs

Outbrain

One compelling area of focus has been the optimization of revenue sources, which is largely responsible for maximizing RPMs, or Revenue Per Thousand Impressions. These campaigns then ran at a discount or as bonus impressions on non-monetizable pages (a.k.a

10 PPC Trends You Can’t Ignore in 2020

Single Grain

Now, here’s how video will affect PPC in 2020: Businesses will need to adapt to Google’s vertical video ads. The Masthead on TV screens is only available on a CPM basis.

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The Complete Beginner’s Guide to TikTok for Business

Vidyard

Kazoo Wild West standoff – washingtonpost Quick Tips for Creating TikTok Videos TikTok Video Size The aspect ratio for a TikTok is 9:16—pretty much the vertical default for smartphones. TikTok Video Orientation As a mobile app, TikTok was built for vertical video. “ OK boomer.”

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How to Measure Your ABM Programs with Terminus on a Weekly, Monthly, and Quarterly Basis

Terminus

By looking at key metrics such as the amount of money you’re spending, the number of impressions you’re getting, and your click-through rate (CTR), you can easily see where you need to adjust your tactics for maximum success. . Pop Quiz.

Coronavirus Marketing Strategy – 18 tactics to help you adapt

Ladder.io

We work with clients from a variety of verticals and some of them have been affected by the current situation. Micro-influencers tend to have more engaged followers, while the highly followed accounts generally have a lower cost per impressions but also a lower conversion rate.

10 PPC Metrics You Should Monitor in Google AdWords

LeadSquared

When I started running ads, the number of metrics available to me in AdWords were overwhelming – estimated bid, quality score, CPC, CPM and at least a 100 more things. For example, if your ad/keyword received 10 clicks, and it received 2000 impressions, the CTR is 0.5%.

Top 10 Data Management Platforms for 2020

Martech Advisor

The richer the data and insights a publisher is able to capture about the audience visiting their site, the higher the premium (or CPM ) they can charge advertisers for each ad displayed.

[Publisher Series] Revenue Optimization, Part III: Optimizing Existing Page Layouts

Outbrain

But, urgency is the new currency, as we’re seeing advertising dollars start to come back quickly across verticals — though given the fluidity of these dollars and how quickly they can disappear just as quickly as they appeared, publishers are being challenged to act quicker than ever before.

Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Ads need to be vertical (mobile optimized) and can be up to 15 seconds long. The ads are full-screen, vertical format. Drive video impressions. You can target your advertising strategy to align with your business goals, including whether you pay per click or per impression.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

You can upload videos in other aspect ratios, like the rather old school-looking 4:3 (used on older TVs) or new school-looking vertical video (taken with a smartphone). Unlike the other types of ads where you pay per click, these are charged on CPM (“cost per mille” or paying per 1,000 views).

The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

Level 5: Banner Advertising Unlike search marketing and targeted network ads, which are priced on a cost-per-click (CPC) basis, banner advertising is sold on a cost-per-thousand impressions (CPM) basis. Enewsletter advertising is generally the less expensive alternative, on a CPM basis since your ad is "sharing" space with editorial content and, in most cases, with other advertisers.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

You can upload videos in other aspect ratios, like the rather old school-looking 4:3 (used on older TVs) or new school-looking vertical video (taken with a smartphone). Unlike the other types of ads where you pay per click, these are charged on CPM (“cost per mille” or paying per 1,000 views).