Bionic

AUGUST 11, 2021

With advertising budgets shifting to programmatic advertising, it’s critical for your media planning tool to efficiently handle the complexities of programmatic advertising: setting budgets , estimating impressions , estimating KPIs , and monitoring performance. Estimating Impressions for Programmatic Advertising.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Bionic

FEBRUARY 23, 2023

Examples include: CPM – Cost per Thousand Impressions CPC – Cost Per Click CAC – Customer Acquisition Cost Cost Efficiency Index This is just a small sample of the dozens of cost efficiency KPIs you may want to include in your training data. you need to include effectiveness KPIs as dependent variables in your training data.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

AUGUST 1, 2019

Marketers can set-up their budgets, choose clicks or impressions & can even cease ads being run anytime with the help of campaign manager. Text Ads: These relatively simpler ad campaigns can be used to create pay-per-click (PPC) or cost-per-impression (CPM) ads. per click made or per impression generated). #3.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

SEPTEMBER 4, 2019

The main aim of the marketers is to increase their impressions through several social channels. Redian6: This is arguably one of the best social media monitoring tools with impressive social tracking, sentiment analysis & reporting capabilities. CPM & CTR for Ads: Deciding about the cost of social media campaigns is never easy.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

SEPTEMBER 13, 2019

Programmatic Direct: This occurs when a publisher surpasses auctions, selling media inventory is having a fixed cost per mile (CPM) for an adviser or many of them. Sell-Side Platform (SSP): This software allows the publishers to sell the impressions of display ads, mobiles & videos to potential buyers, in real-time.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40