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What Is YouTube CPM? [+ Why It Matters]

Hubspot

For instance, if advertisers pay to display ads on your videos, you can increase revenue in the form of CPM. Along with increasing your revenue, CPM is a strong indicator that your content is valuable, and helps you identify businesses with whom you may want to partner down the road. What is CPM, and how is it calculated?

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The Ultimate Guide to PPC

Hubspot

Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. CPM (Cost per Mille). Marketers, can we be honest with each other for a second?

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What is Local Advertising and How Does it Work? [+ Examples]

Hubspot

The great thing about this type of marketing, called local marketing, is that it favors small businesses. Local marketing is the strategy of targeting audiences close to the location of a business with messages reflecting the local market. These ideas can be scaled to your business and its needs. What is local marketing?

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. However, in a small to medium-sized business, the job may be done by the same person or team. AdCritter is a DSP made for small to medium-sized businesses.

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Why ABM Is Your Small Team's Secret Weapon

Hubspot

Here, we're going to explore how your small team can reap the ABM benefits that larger teams have been implementing for years. Before we dive into how small teams can take those higher expectations and fewer resources and turn them into real results, it's key to break ABM down to what it really is. Kickstarting ABM for Small Teams.

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Social Media Marketing Pricing for 2022

TrustRadius Marketing

The ace in the hole for many small business owners could be social media marketing. Small businesses and startups that don’t have teams for digital marketing and monitoring social media networks would benefit from using agencies. PicMonkey Plans Basic Pro Business Cost $72.00 Billed annually or $7.99 mo monthly.

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Can B2C Marketing Succeed on LinkedIn?

Hubspot

The unique user base of professionals and students makes the social networking service a hub for business and networking. You don't have to strictly adhere to the business atmosphere on LinkedIn — play around with different sources for content. And, of course, I love looking at the new and exciting marketing campaigns brands roll out.