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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

FEBRUARY 26, 2024

CPM is used as a standard measure for buying display ads. For example, an airline placing an ad on a travel article or a software company advertising on a startup community’s website. First-touch describes an attribution model that gives 100% of the credit for a conversion to the first marketing touchpoint in a user’s journey.

Paid Content 221
Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221
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What to expect when you’re expecting #MarTech next month

chiefmartech

FEBRUARY 9, 2016

He’ll discuss how Disney deals with startups vs. established players; how to structure deals to increase the probability of adoption and success; the importance of the proof-of-concept; and how marketers should budget and decide on which tools to buy.

Enterprise Management 40
Enterprise Management Marketing Automation Services Work Management Marketing Management 40
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