How to Define & Measure Social Media KPIs – Part VII


Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI). of Generation X & 48.2% Contribution to website traffic is one of the many ways to measure the conversions generated by Reddit.

How B2B Brands can benefit from Programmatic Marketing


Programmatic Direct: This occurs when a publisher surpasses auctions, selling media inventory is having a fixed cost per mile (CPM) for an adviser or many of them. This allows the publishers to better control the cost per mile (CPM) as well as their inventories. We, at Valasys Media, employ hyper-targeted campaigns to help our customers with their core bottom-line endeavors such as optimized users’ experiences & an increased return on marketing investment (ROMI).


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How B2B marketers can strategize LinkedIn Advertisement in 2019


Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them. According to a survey conducted by, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

How to Define & Measure Social KPIs – Part -1


Running advertising, promotional & lead generation campaigns on social media platforms is essential as nowadays customers are the kings & they prefer to consume content in their own preferred ways. The business KPIs have largely only been defined on the basis of website traffic & how they generate the conversions. Also, Organic posts generate greater Click-Through-Rate than the paid ones. Prologue.

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How Content Strategies optimize the number of followers on LinkedIn


Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn. When running paid campaigns on LinkedIn, the marketers need to measure metrics such as Pay per Click (PPC), Cost per Click (CPC) & Cost per Million (CPM). Prologue. As was told by Lee Bolman, lecturer on education at the Harvard Graduate School of Education: “A vision without a strategy remains an illusion.”.