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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

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How to Train Your Media Planning AI (The Right Way)

Bionic

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI?

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LinkedIn Ads vs. Google Ads: A 30-Day Comparative Analysis

Bionic

Advertising Context The goal of this advertising initiative is to drive website engagement for our software product, Bionic for Agencies , which is SaaS software used by advertising agencies for media planning and media buying. Given the B2B nature of this campaign, it seems LinkedIn would be a good platform for advertising.

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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

This explosion of options has revolutionized media planning. Peter Crofut of the Media Exchange emphasizes that the CTV industry is still relatively young and lacks significant mergers and acquisitions, a trend expected in a rapidly expanding market. With so much on the line, advertisers need to get it right. Why Go it Alone?

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What every marketer needs to know about programmatic advertising

Martech

Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. Traditional media ad buying is a time- and labor-intensive process. What is a retail media network? Was it the creative? Where it ran? Where it ran?

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

Below are the methods and channels used in the pre-digital marketing era: Print media, radio, television, and personal relationships dominate enterprises’ marketing methods Companies put a premium on creating catching jingles, slogans and taglines, and direct mail marketing Radio advertisements were also a hit among companies.

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Organic vs paid social media: 12 myths vs realities

Biznology

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.