Buying Online Display; Click-through Rate & Conversion Considerations
NuSpark Consulting
DECEMBER 29, 2013
Since many display networks sell inventory on a CPM basis, you should be buying based on targeting and efficiency. Multi-Channel Funnels. Google has changed the game again: Active View. All these years of CPM impression buying has brought up new questions; most importantly, are your display ads being seen or viewed.
Let's personalize your content