SMX East 2017 Day 3 – Attribution, Video and Analytics
QuanticMind
OCTOBER 26, 2017
Content type – Specific offers such as webinars, guides or checklists. Content focus – Such as paid versus organic/earned channels. First touch/First click – Attributes all credit for a conversion to the first click in the funnel. Linear – Attributes conversion credit equally to all clicks in a specific journey.
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