NuSpark Consulting

DECEMBER 29, 2013

Since many display networks sell inventory on a CPM basis, you should be buying based on targeting and efficiency. Google has changed the game again: Active View. All these years of CPM impression buying has brought up new questions; most importantly, are your display ads being seen or viewed. Assume clicks are a bonus.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

Hubspot

NOVEMBER 7, 2018

It was aired during a baseball game — the Brooklyn Dodgers vs. the Philadelphia Phillies. Because so many people tune in for the game, the four-hour window has become one of the most exciting (and expensive) times for commercials. Cost Per Thousand (CPM). CPM is a commonly-used measure of ad efficiency.

Paid Search Agency 65

Paid Search Agency Cost Per Thousand Ads Cable 65

QuanticMind

OCTOBER 26, 2017

QuanticMind is capping off day 3 of SMX East 2017 with even more tips and tactics from thought leaders in the search engine marketing industry. Poulton compares the concept of DDA to Lloyd Shapely’s cooperative game theory, which attempts to assign “credit” for different players on a team for contributing to a game outcome.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40