SMX East 2017 Day 3 – Attribution, Video and Analytics
QuanticMind
OCTOBER 26, 2017
First touch/First click – Attributes all credit for a conversion to the first click in the funnel. Last touch/Last click – Attributes all credit to the last click immediately preceding conversion. Factorial (which measures multiple factors). Bumpers are often used to tease or amplify a longer version of a video.
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