Martech

OCTOBER 19, 2022

Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price. This is called CPM — cost per mille (mille is French for thousand). 4: Making it multi-channel.

Advertising Agencies 109

Advertising Agencies Paid Content Cost Per Thousand Advertisements 109

Act-On

FEBRUARY 26, 2024

Marketers use different attribution models to assign value to different touch points and calculate ROI. Popular attribution methods include first touch, last touch, and multi-touch. CPM is used as a standard measure for buying display ads. What is First-Touch Attribution? What is Frequency Capping?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Martech Advisor

FEBRUARY 20, 2020

The richer the data and insights a publisher is able to capture about the audience visiting their site, the higher the premium (or CPM ) they can charge advertisers for each ad displayed. If so, a DMP will get you insights into campaign performance like frequency, audience performance, optimization opportunities, etc. -

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87

QuanticMind

OCTOBER 26, 2017

First touch/First click – Attributes all credit for a conversion to the first click in the funnel. Last touch/Last click – Attributes all credit to the last click immediately preceding conversion. Factorial (which measures multiple factors). Bumpers are often used to tease or amplify a longer version of a video.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40