Remove frequency game-theory
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The Ultimate Guide to TV Ads

Hubspot

It was aired during a baseball game — the Brooklyn Dodgers vs. the Philadelphia Phillies. Because so many people tune in for the game, the four-hour window has become one of the most exciting (and expensive) times for commercials. Frequency is the number of TV ads placed within a time period that viewers will see. Penetration.

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SMX East 2017 Day 3 – Attribution, Video and Analytics

QuanticMind

Poulton compares the concept of DDA to Lloyd Shapely’s cooperative game theory, which attempts to assign “credit” for different players on a team for contributing to a game outcome. Month 3: Multiple bumpers to share a variety of value propositions.