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Facebook Stories Hits 300 Million Users and Rolls Out Ads Globally

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Facebook first introduced the format to one of its properties in 2016 with the launch of Instagram Stories and has since launched similar updates across Whatsapp, Messenger and Facebook itself. However, the newness of Facebook Stories could appeal to advertisers seeking a first mover advantage with the format.

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Who’s Driving the Data Movement? Social Media Managers

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It certainly might not seem that way at first blush. Guess which apps are the highest rankers and the movers and shakers? Owned vs. earned — A breakdown of how often the content you share on social media drives website traffic versus the content that others share is driving traffic (word of mouth). Growth marketers.