Facebook Stories Hits 300 Million Users and Rolls Out Ads Globally

Buffer

Facebook first introduced the format to one of its properties in 2016 with the launch of Instagram Stories and has since launched similar updates across Whatsapp, Messenger and Facebook itself.

Why Brands and Influencers Are Leaving Snapchat for Instagram Stories

Hubspot

When Instagram Stories launched in August 2016 , Snapchat had already been the first mover in the ephemeral, or disappearing, messaging space since Snapchat Stories were created in 2013.

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