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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. The differences between the two are largely visual -- Giovanni Perri of Rebel Hack likens them to the visuals that might appear in your Facebook News Feed.

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. The copy of your ad should be relevant both to the person viewing the ad, and the offer or page to which you're sending them. or "Click now for free samples!"

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. That name describes exactly who I'm targeting, without having to view its details. When deciding between CPC and CPM, think about your end goal.

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What to expect when you’re expecting #MarTech next month

chiefmartech

You can view all MarTech sponsors and exhibitors and the floorplan layout for more details. Come away with a clearer view of the marketplace and a more practical take on the opportunities in front of you. 38 Educational Sessions at the Intersection of Marketing, Technology & Management.

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Answering the FAQs About NetLine’s Open Lead Gen Marketplace

NetLine

Although auction-based pricing has never been used by B2B lead gen vendors prior to NetLine, (Marketers have been using similar features from Google, LinkedIn, Facebook, and every other programmatic ad platform for more than a decade), for some reason, B2B lead gen had been stuck in this fixed market dynamic.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Heartbeat is the closest to Radian6 and Alterian is that its just the most recent news and social mentions, where as MAP can operate on a much larger sample of historical data on an unlimited basis (at a higher cost than Heartbeat). They offer 2 products: Heartbeat and MAP. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS.

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