Choozle

DECEMBER 16, 2020

According to eMarketer , next year, private marketplace buying will overtake the buying on open exchanges for the first time. Similar to the open exchange, advertisers bid using a cost-per-mille (CPM) model, which allows them to select specific audiences or content that is more valuable to them. billion on open exchanges and $11.56

Cost Per Thousand 52

Cost Per Thousand Advertisements Advertising CPM 52

Choozle

JANUARY 17, 2019

digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. In addition, more than four-fifths of mobile display and video ad dollars flow through programmatic channels. Mobile display ad spend: $76.17 In-app advertising accounts for 80 percent of mobile buys.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Martech Advisor

OCTOBER 1, 2019

This year, OOH will grow faster than most other traditional ad mediums, according to eMarketer. But brands across verticals are finding they can no longer spend more to get more on digital because the space is saturated. In the past, advertisers were lucky to receive impression and CPM data in the wake of an OOH campaign.

Mobile Advertising 55

Mobile Advertising Brand Identity Branding Funnel Advertising 55

LiveRamp

OCTOBER 16, 2018

With addressable TV growing more than 20 percent per year, according to eMarketer , advertisers will need to adapt their TV strategies to how technology is changing consumer TV viewing habits. eMarketer found that, across generations, people spend 78.4 Networks and programmers are part of much larger content distribution verticals.

Advertising Agencies 40

Advertising Agencies Cost Per Thousand Advertisements Advertising 40