Remove mobile television
article thumbnail

Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. At Choozle, we see agencies and brands going direct to publishers to save a few dollars on the average cost per thousand impressions (CPM). The good news?

article thumbnail

Preparing your holiday advertising in 2020

Choozle

According to new research from Salesforce, 47 percent of consumers reported that they are more interested in shopping online, with 23 percent opting for mobile in-app shopping, and 32 percent invested in click-n-collect services. As for the overall market, eMarketer predicts that there will be a 10.5 Mobile engagement .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TV or not TV? That is the question: Insights on World Television Day

ClickZ

30-second summary: Television has gone through significant transformations since its invention in 1924. This World Television Day we reflect on some of the most curious TV-related metamorphoses over the decades. Ultimately, eMarketer predicts the reduction of Connected TV CPMs due to the significant surge of supply.

article thumbnail

The New Economics of TV Advertising

LiveRamp

With addressable TV growing more than 20 percent per year, according to eMarketer , advertisers will need to adapt their TV strategies to how technology is changing consumer TV viewing habits. eMarketer found that, across generations, people spend 78.4 percent of their TV viewing time watching traditional television and 21.6

article thumbnail

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

eMarketer ). eMarketer ). Internet ads now account for 21% of all advertising dollars, second only to television at 40%. ( Mobile matters. In 2013, 62% of emails were opened on a mobile device (48% on smartphones and 14% on tablets). eMarketer ). eMarketer ). eMarketer ). iMedia Connection ).

article thumbnail

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

eMarketer ). 55% access Twitter via a mobile device. Mobile Marketing. billion people now own mobile phones. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). Just 16% of b2b marketers are producing mobile-specific content as part of their content marketing efforts.