TV or not TV? That is the question: Insights on World Television Day


Despite the fact that mobile phones surpass PCs and TVs among preferred gaming devices, a recent uptick in streaming took the relationships between the TV and gaming worlds to the next level. .

What is private marketplace advertising?


According to eMarketer , next year, private marketplace buying will overtake the buying on open exchanges for the first time. Publishers can limit who can access this action and set a minimum CPM (i.e., Nextdoor – ROS – Mobile In-App – Native.


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4 Reaons Display Digital Advertising is (still) Effective


It will come as no surprise that eMarketer found sales/revenue to be the leading marketing KPI (key performance indicator) for brand marketers in 2020. . Cost per metric (CPM). The average Display CTR has grown by 40% from 2012 to 2018, while mobile has increased by nearly 91%.

Year-end benchmark report: 2H 2018 benchmarks and best practices


digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. In addition, more than four-fifths of mobile display and video ad dollars flow through programmatic channels. Mobile display ad spend: $76.17 In-app advertising accounts for 80 percent of mobile buys. Meet your customers where they are: on mobile. Ads on mobile devices now make up 56.7 percent of all clicks belonged to mobile.

Preparing your holiday advertising in 2020


According to new research from Salesforce, 47 percent of consumers reported that they are more interested in shopping online, with 23 percent opting for mobile in-app shopping, and 32 percent invested in click-n-collect services. Mobile engagement . Data CPM. Floor price CPM.

Why Running Programmatic Display Ads on Your Accounts Means Higher Conversions?

Unbound B2B

In eMarketer’s principal analyst, Lauren Fisher ‘s words, “Private setups give buyers and sellers greater control over their automated buy.” This campaign reached 30% more people and resulted in a 30% lower cost per thousand impressions (CPM).

Display Advertising Trends 2020: the essential facts and stats


According to the latest eMarketer research , Worldwide display advertising is expected to grow by 18.5% In this article we will analyse and explain: Why mobile devices are the champions of display advertising. Why mobile devices are the champions of display advertising.

The New Economics of TV Advertising


With addressable TV growing more than 20 percent per year, according to eMarketer , advertisers will need to adapt their TV strategies to how technology is changing consumer TV viewing habits. eMarketer found that, across generations, people spend 78.4 If a brand pays a $25 cost per thousand (CPM) nationally for a Nielsen-based buy, they might well pay a $100 eCPM — or effective CPM — for an addressable TV campaign.

CPM 40

How B2B Brands can benefit from Programmatic Marketing


According to eMarketer, programmatic buying will amount to about $14.88 Programmatic Direct: This occurs when a publisher surpasses auctions, selling media inventory is having a fixed cost per mile (CPM) for an adviser or many of them. Sell-Side Platform (SSP): This software allows the publishers to sell the impressions of display ads, mobiles & videos to potential buyers, in real-time. Prologue.


83 Exceptional Social Media and Marketing Statistics for 2014


eMarketer ). eMarketer ). Mobile matters. In 2013, 62% of emails were opened on a mobile device (48% on smartphones and 14% on tablets). eMarketer ). eMarketer ). eMarketer ). Advertising on Twitter costs nearly six times as much as Facebook ads on a CPM basis; however, the CTR for Twitter ads is 8-24 times higher. “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

Five tips for your holiday advertising campaigns


According to Emarketer , “Cyber Monday is once again expected to be the biggest online shopping day in history, with a total that could approach—or even surpass—$10 billion. Comparing CPM and CPC to Q2 benchmarks, we saw an average of 92 percent increase in CPC and an average of 36 percent increase in CPMs. Activate mobile audiences. With geofencing, you could reach mobile devices to reach individuals while they are participating in the holiday shopping weekend.

Display advertising trends: The 2019 infographic


According to eMarketer’s latest figures, it is set to grow 14.7% Why building mobile first is now essential. How leisure time is driving mobile display ad growth. Mobile advertising is growing across all formats of digital advertising, and display is no exception. Yet, there is now clear evidence of mobile as the preferred leisure time (non-working time) display format. What are mobile display ads? of weekend ad impressions are on mobile devices.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

eMarketer ). 55% access Twitter via a mobile device. Mobile Marketing. billion people now own mobile phones. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). While three-quarters of b2b marketers are aware of the growing importance of mobile devices, only 23% rate mobile search as either “important” or “critical” to their search marketing objectives.