[Publisher Series] Revenue Optimization, Part I: Data Insights & Reporting
Outbrain
JUNE 18, 2020
display ad CPM has fallen from a high of $1.34 This measure is probably more important than just RPM when doing multivariable testing and page layout or ad unit placement optimizations. In fact, according to STAQ , average U.S. on March 1st, 2020 to $0.91 on May 3rd, 2020 — a 30% decrease.
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