Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark

The online display industry has gone through significant changes over the years. If you are running display campaigns, and showing a typical 80-90% bounce rate, you have a reason to be concerned. Keep in mind these considerations: You’re really buying impressions with display.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

With Facebook getting into the exchange business, it’s time to briefly review the display industry, focusing on demand side platforms, and how those ads appear on the websites you read. The low CTR of banner ads should never be the only measure of online display effectiveness.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

Regular display ads typically target audiences in early buying funnel stages with the goal to entice them to click, or build brand/awareness so that other lead generation tactics can receive a lift (studies show display ads give paid search a conversion lift). Let’s talk retargeting.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

Regular display ads typically target audiences in early buying funnel stages with the goal to entice them to click, or build brand/awareness so that other lead generation tactics can receive a lift (studies show display ads give paid search a conversion lift). Let’s talk retargeting.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

If you’re buying online display for lead generation, you should consider social media advertising opportunities. Rather, I will review the larger-scale options, purchased on a cost-per-thousand (CPM) level. . Three display units are available.

A Day in the Life of a Terminus AdOps Coordinator: Connor Bloodworth

Terminus

I’m also a big media junkie. Then we set up all the campaign parameters, including what time of day to show the ads, what sites to display them on, and custom block lists. Gabby Orlando has an interest in media planning, and she works with blacklists and whitelists.

CPM 45

Why Host a Blog on Your Corporate Website?

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