Remove psychographic
article thumbnail

Revolutionizing Publishing With First-Party Data and AI

RebelMouse

This data is often used by businesses, marketers, advertisers, and other organizations to supplement their own data, enabling them to gain insights into broader audience segments, target specific demographics, and improve ad targeting. Additionally, we harness psychographic data that complements both direct sales and programmatic efforts.

article thumbnail

Revolutionizing Publishing With First-Party Data and AI

RebelMouse

This data is often used by businesses, marketers, advertisers, and other organizations to supplement their own data, enabling them to gain insights into broader audience segments, target specific demographics, and improve ad targeting. Additionally, we harness psychographic data that complements both direct sales and programmatic efforts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

Each audience is unique, with its own set of interests, demographic segments, and preferences. Understand the demographic and psychographic makeup of your audience to ensure you’re serving the right content to the right people. By paying per impression, you can optimize your CPM to just $0.02 Are your customers there?

article thumbnail

5 Tips for B2B Marketers to Monitor and Optimize LinkedIn Ad budgets

Valasys

KPIs such as cost-per-click (CPC), cost-per-impression (CPM), cost-per-spend (CPS) for sponsored content & tracking the number of InMail messages successfully delivered give the marketers a gist of how their content has been performing. Consideration : Choose CPC to encourage user engagement.

article thumbnail

Why we care about adtech: The complete guide

Martech

This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions).

article thumbnail

8 top influencer analytics tools to boost your campaign ROI in 2024

Sprout Social

Consolidating audience demographics, content performance metrics and profile stats for each influencer helps marketers measure and optimize their influencer partnerships according to overall business objectives. It should also have analytics profiles with historic content performance and audience demographics for each influencer.

article thumbnail

Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Ad targeting describes the process of displaying ads to a specific group of people based on demographic, geographical, psychographic, behavioral, or other data. In advertising, the addressable refers to the ability to target individual users or devices based on demographic or behavioral data with relevant and personalized ads.