Scorecard for Paid Media Marketers [How Do Your Campaigns Compare?]
OCTOBER 13, 2016
It generally begins with marketing automation of some type and progresses through media platforms, and other data-centric technologies. Data enrichment technologies. Some types of campaigns require additional pieces of martech or different types of data tracking in order to enable their success. This creates a data environment that can apply across all channels, while still enabling data hygiene best-practices. Lead-create touch tracking.