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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry?

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How D2C healthcare marketers can stay flexible in 2021

Liveintent

Healthcare marketers, in particular, have a big opportunity to diversify their marketing mix to educate customers about new telehealth services and prove their value during tough financial times. Here’s how email can help healthcare marketers stay flexible throughout 2021 and beyond. So it jumped into email.

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Why ABM Is Your Small Team's Secret Weapon

Hubspot

It's choosing to reserve your budget for those high-value prospects most likely to convert, instead of throwing your budget at a large group of people with less insights into their chances of becoming a customer. Rather than rely on the buyer alone, this is instead a business-minded measure of who's mostly likely to become a customer.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

These messages can contain personalized content, CTA buttons, and Lead Gen Forms, making them a great way to reach out to a prospective customer—if you play it right. Connecting LinkedIn with your CRM and any automated lead scoring software you’re using can help you refine and customize your sales funnel. Connect to Your CRM.

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What is Programmatic Advertising?

Outbrain

For example, if the user who clicked on the website is a strong potential customer for your ad, based on their historical surfing data and online profile, the bid served for your impression will be higher. Programmatic advertising works on a CPM (Cost Per Mille), or Cost Per Impression, model. What is a Demand-Side Platform (DSP)?

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry?

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Turn Your Data Points Into A Data Picture With Account Scorecard

Terminus

But between click-through rates, opens, web visits, and a whole mysterious black box of offline stuff, it’s still a struggle for all of us to communicate the value and impact of marketing programs on pipeline and revenue. And too often B2B marketers end up in this scenario: You’ve measured everything. Your UTM hygiene is pristine.