The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
FEBRUARY 17, 2012
Acceptable Spam Report Rate - The rate at which you can be reported as SPAM without harming your sender reputation. Acceptance Rate - The percentage of email messages that are accepted by the mail server. Bounce Rate - The rate at which your emails are not delivered.
Glossary: 29 Email Marketing Terms Marketers Must Know
DECEMBER 21, 2010
CPM (Cost per thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 CTR (or Click-through rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email. Connect with HubSpot