Digital marketing for financial services: best practices

Choozle

While we don’t dig into them here, we recommend you also consider adding cross-device targeting or geoframing to your campaigns. Recency. That’s why we recommend looking at the recency of your user data when employing retargeting as a strategy. Recency allows you to look at audience groups by how recently they’ve visited your website and can help you determine how long it takes for a user to convert. Average CPM. %

Digital marketing best practices for travel & hospitality

Choozle

Or, you could sweeten the offer and cross-sell your audience with an added incentive, like a hotel upgrade. Or, if you offer multiple sightseeing tours or activities at one destination, you could cross-sell your audience with a similar excursion. While we don’t dig into them here, we recommend you also consider adding cross-device targeting to your campaigns. Recency. You can pull reports to identify an optimal recency period for your product or service.

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Digital marketing best practices for travel & hospitality

Choozle

Or, you could sweeten the offer and cross-sell your audience with an added incentive, like a hotel upgrade. Or, if you offer multiple sightseeing tours or activities at one destination, you could cross-sell your audience with a similar excursion. While we don’t dig into them here, we recommend you also consider adding cross-device targeting to your campaigns. Recency. You can pull reports to identify an optimal recency period for your product or service.

Five tips for your holiday advertising campaigns

Choozle

Comparing CPM and CPC to Q2 benchmarks, we saw an average of 92 percent increase in CPC and an average of 36 percent increase in CPMs. Enable cross-device targeting. Take advantage of rising conversion rates during the holiday peak season by enabling cross-device targeting across all your campaigns (especially on your retargeting or lower-funnel strategies). Less than 24 hours after Thanksgiving, it’s Black Friday.