Choozle

NOVEMBER 12, 2019

Taking a look at holiday campaign performance from previous years, we have seen that there was an average of 35 percent to 50 percent increase in CPMs in Q4 across all industries. Comparing CPM and CPC to Q2 benchmarks, we saw an average of 92 percent increase in CPC and an average of 36 percent increase in CPMs.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Campaigns 40

Biznology

JANUARY 5, 2015

Unfortunately these systems are nothing more than repositories of registration data, and do not provide the capability to perform analytics on the campaign results of cross channel and multiple communications. The value of this data is its recency and accuracy, which is usually a problem with B2B data and lists. Like this post?

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

Choozle

APRIL 2, 2019

While we don’t dig into them here, we recommend you also consider adding cross-device targeting or geoframing to your campaigns. That’s why we recommend looking at the recency of your user data when employing retargeting as a strategy. You can pull reports to identify an optimal recency period for your product or service.

Work Management 53

Work Management Marketing Management Service Practices 53

Choozle

MAY 7, 2019

Or, you could sweeten the offer and cross-sell your audience with an added incentive, like a hotel upgrade. Or, if you offer multiple sightseeing tours or activities at one destination, you could cross-sell your audience with a similar excursion. Average CPM. Tours & activities. Targeting tactics. Retargeting.

Practices 43

Practices Planning Best Practices Marketing Management 43

Choozle

MAY 7, 2019

Or, you could sweeten the offer and cross-sell your audience with an added incentive, like a hotel upgrade. Or, if you offer multiple sightseeing tours or activities at one destination, you could cross-sell your audience with a similar excursion. Average CPM. Tours & activities. Targeting tactics. Retargeting.

Practices 42

Practices Planning Best Practices Marketing Management 42